Social Media & Content Manager

Overview

P&O Ferries, part of the DP World family with over 150 businesses across more than 40 countries, is a world-leading enabler of global trade. With a heritage spanning over 180 years, P&O Ferries operates ferry services across the English Channel, North Sea and Irish Sea, employing nearly 2,000 people.

We are currently seeking a Social Media & Content Manager to join our team based in Woking on a permanent basis. This role offers the opportunity to work closely with the Senior Brand & Content Manager, leading the planning, execution and optimisation of organic social, influencer and content activity across all social channels. The position ensures content is consumer-first, channel-first and insight-led, supporting brand and commercial priorities while delivering measurable results.

Key Responsibilities and Duties

• Lead the organic social and content approach across all owned channels, ensuring alignment with brand, digital and commercial priorities
• Own and manage the day-to-day content calendar, aligning campaigns, seasonality, trading priorities, influencer activity and onboard content
• Deliver briefing, production, approval and optimisation of all social and influencer content, ensuring it is channel-specific and on-brand
• Manage and deliver the influencer strategy, aligned to campaigns, audience objectives and seasonal priorities
• Lead social boosting activity, ensuring effective budget allocation, performance tracking and ROI
• Identify, brief and manage influencers and creators, ensuring strong brand fit and quality output
• Provide clear direction and planning support to the Social Media & Content Executive
• Brief and manage creative agencies, videographers, designers and third-party production partners
• Ensure onboard screen and POS content is accurate, refreshed and aligned with wider campaign
• Act as the social and content expert and key point of contact across the business
• Monitor social trends, competitor activity and platform developments to drive innovation
• Lead performance reporting across organic social, influencer and boosted activity, using insight to optimise future plans
• Travel regularly across all routes (approximately 3–4 paid trips per month) to capture and deliver content

Person Specification

Essential:

• 3–5+ years’ experience in social media roles within a consumer-facing brand or agency environment
• Strong experience managing organic social channels at scale
• Proven experience planning and delivering influencer campaigns, including budget management
• Confidence briefing and managing creative agencies, creators and suppliers
• Experience line-managing or mentoring junior team members
• Strong social copywriting and storytelling skills
• Comfortable using social scheduling and reporting tools (e.g. Sprout Social)
• Strong understanding of social platforms, formats and audience-first content
• Willingness to travel across the UK and Europe

Desirable:

• Experience within travel, tourism, lifestyle or experience-led brands
• Experience managing social boosting budgets and performance reporting

Location and Working Arrangements

This role is based in Woking and operates Monday to Friday, with hybrid working available 1-2 days per week. Regular travel across P&O Ferries routes is required.

About P&O Ferries

At P&O Ferries, we encourage you to bring your whole self to work. We believe that diversity strengthens us and allows us to bring authenticity to everything we do. Our customers and colleagues come from all walks of life, and we are committed to increasing diversity across our workforce.

We are dedicated to recruiting the best talent regardless of race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or neurodiversity.