Assistant Social Media Manager
Job Description
Overview
Co-op Wholesale is seeking an Assistant Social Media Manager to join our new Customer Experience team. Based in Manchester and Scunthorpe with hybrid working arrangements, this role offers a salary of £44,880 plus excellent benefits. The successful candidate will help define our social media presence, create engaging content, and enhance our brand’s visibility online, with a particular focus on LinkedIn to build strong B2B relationships and drive business growth.
Why this role matters
Co-op Wholesale is undergoing significant growth and transformation, creating new opportunities to support independent retailers, key accounts, and a growing corporate client base. Social media plays a crucial role in this journey by engaging partners, sharing success stories, and raising awareness of our wholesale offer. This role leads the use of LinkedIn to support partner retention and acquisition, shape our brand voice, and run paid campaigns that position Co-op Wholesale as a leader in the B2B market.
What you’ll do
- Develop and deliver a social media strategy that supports our brand and business goals
- Lead paid and organic LinkedIn campaigns to help retain partners and attract new ones
- Own and grow our B2C channels (Instagram and Facebook) and build campaigns that convert engagement into in-store visits
- Create and schedule content targeting a variety of audiences to meet campaign objectives
- Share content such as partner success stories, new business wins, and leadership updates
- Monitor engagement, run A/B tests, and use insights to improve performance
- Support crisis communications and reputation management alongside PR and Communications colleagues
- Share social media best practices with teams across wholesale
What you’ll bring
- Experience managing social media for B2B audiences
- Hands-on experience running paid and owned LinkedIn campaigns
- Strong creative and copywriting skills with a clear grasp of tone, storytelling, and visual content
- Ability to tailor content for different platforms
- Confidence using social media management and analytics tools
Why Co-op?
At Co-op, we are owned by our members, which means we prioritise people and communities. Joining us means becoming part of a purpose-driven organisation where you can thrive. Benefits include:
- An annual bonus based on personal and business performance
- 28 days holiday (rising to 32 with service) plus bank holidays
- A pension with up to 10% employer contributions
- 30% discount on Co-op products and 10% off other brands
- Stream – early access to a percentage of your pay as you earn it
- Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice
- 24/7 colleague support service
- Training and support for your development and career progression
- Cycle-to-work scheme
A place you’ll belong
We are committed to building diverse and inclusive teams that reflect the communities we serve. We welcome applications from everyone and strive to create a workplace where all colleagues feel supported and valued.
We are proud to be part of the Disability Confident scheme and offer interviews to disabled candidates who meet the minimum criteria for the role. If you require any adjustments during the recruitment process, we will provide support.
Learn more about our recruitment process at jobs.coop.co.uk/apply-process and our inclusion commitments at jobs.coop.co.uk/diversity-inclusion.
