Branding & Social Media Marketer

Overview

Osdire is an innovative online marketplace connecting freelancers, such as designers and developers, with businesses. Offering a user-friendly alternative to platforms like Fiverr, Osdire is supported by a talented team of developers and designers. We are currently seeking a dynamic Social Media and Content Marketer to drive brand awareness and user engagement.

Role Overview

As the Social Media and Content Marketer, you will be responsible for building Osdire’s brand presence and attracting freelancers and buyers through compelling social media campaigns and content. You will manage influencer and YouTuber partnerships to amplify reach, reporting to the Marketing Manager and collaborating with the Digital Marketing Specialist, Email Marketing Specialist, and development/design teams to align campaigns with Osdire’s launch goals.

Key Responsibilities

• Develop and execute social media campaigns on LinkedIn, Instagram, and Twitter/X to attract freelancers and businesses, driving traffic and sign-ups.
• Create engaging content such as posts, videos, and infographics showcasing Osdire’s benefits, collaborating with the UX/UI team for visuals.
• Identify and manage micro-influencer and YouTuber partnerships in freelancing and tech niches, negotiating collaborations and ensuring brand-consistent content.
• Engage online communities, including Twitter/X and freelancing groups, to generate buzz and foster a sense of community around Osdire.
• Produce content such as blogs and case studies (e.g., “How Osdire Helps Freelancers Succeed”) to build trust and encourage platform usage.
• Track campaign performance using tools like Hootsuite and Google Analytics, reporting weekly to the Marketing Manager.
• Optimise social media and influencer campaigns based on data, shifting focus to high-performing platforms like Instagram.
• Collaborate with the Digital Marketing Specialist to align social media with PPC and SEO efforts, and with the Email Marketing Specialist to repurpose content for email campaigns.
• Work with Laravel, Vue.js, Flutter, and UX/UI teams to ensure content reflects platform features and branding.

Qualifications

• 2–4 years of experience in social media marketing and content creation, ideally within tech startups or e-commerce/marketplace platforms.
• Proven success managing social media campaigns and influencer partnerships.
• Proficiency in tools such as Hootsuite, Canva, and Google Analytics for campaign management and tracking.
• Strong content creation skills, including writing blogs, producing videos, and designing visuals.
• Ability to engage online communities and build brand presence in a fast-paced environment.
• UK-based or authorised to work in the UK.

Preferred Skills

• Experience with two-sided marketplaces or freelance platforms.
• Familiarity with influencer marketing tools such as HypeAuditor.
• Creative storytelling and visual design skills to craft compelling content.

How to Apply

Please include your CV and a link to your portfolio demonstrating creative storytelling and visual design skills as part of your application to support your experience and suitability for the role.

Please note that on the day of the interview, candidates will complete a 60-minute digital assessment focused on core marketing principles, followed by a discussion with HR team members.

Job Details

• Job Types: Full-time, Permanent
• Pay: £28,000.00 – £32,000.00 per year
• Benefits:
  • Company pension
  • On-site gym
• Ability to commute/relocate: Liverpool L3 – reliably commute or plan to relocate before starting work (required)
• Application question(s): Do you require sponsorship? Please provide your visa expiry date, if applicable.
• Work Location: In person