Campaign & Social Media Professional

Overview

The Campaign and Social Media Professional plays a vital role in delivering impactful marketing campaigns and social content that engage customers and drive business performance. This position ensures quality and consistency across multiple channels by managing timelines, creative accuracy, and brand governance. By translating business objectives into customer-focused initiatives and leveraging research and analytics, the role shapes campaigns that resonate, optimise engagement, and deliver measurable results. The impact of this role is reflected in a stronger brand presence, improved conversion rates, and enhanced commercial success.

Job Details

• Job Req ID: 54966
• Posting Date: 28th January 2026
• Function: Marketing
• Location: London, Birmingham, Manchester, Bristol
• Salary: Competitive with great benefits

Key Responsibilities

• Support the delivery of campaign plans by managing timelines, calendars, and trackers to ensure smooth execution.
• Prepare creative briefs and gather stakeholder input to align campaign messaging with business objectives.
• Manage asset libraries and ensure correct versions are used across all deliverables and channels.
• Proofread campaign materials to maintain accuracy, consistency, and brand tone.
• Assist in the execution of campaigns across multiple channels, including digital, print, and social media.
• Create and schedule social media content that aligns with campaign objectives and brand guidelines.
• Monitor and report on campaign and social media performance against KPIs such as engagement, reach, and conversion rates.
• Build strong relationships with internal stakeholders and clearly communicate campaign plans and updates.

Skills Required

• Project and campaign management – ability to plan, organise, and deliver campaigns on time and within scope.
• Content creation and copywriting – strong writing skills for crafting engaging social media posts and campaign materials.
• Social media platform expertise – understanding of channel-specific best practices and trends across platforms such as LinkedIn, Instagram, and X.
• Analytical and reporting skills – ability to interpret performance data, track KPIs, and optimise campaigns based on insights.
• Stakeholder communication and collaboration – clear, professional communication to align internal teams and external partners.
• Attention to detail and brand governance – ensuring accuracy, consistency, and compliance with brand guidelines across all assets.

Experience

• Previous experience supporting marketing campaigns across multiple channels, including social media.
• Hands-on experience with social media management tools and scheduling platforms.
• Familiarity with campaign performance tracking and reporting against KPIs such as engagement and conversion.
• Experience collaborating with cross-functional teams and managing stakeholder input.
• Exposure to content creation and asset management within brand guidelines.
• Understanding of customer behaviour and market trends through research or analytics work.

Leadership Standards

• Leading inclusively: Inspire and build trust through self-awareness, honesty and integrity.
• Owning outcomes: Take the right decisions that benefit the broader organisation.
• Delivering for the customer: Execute brilliantly on clear priorities that add value to customers and the wider business.
• Commercially savvy: Demonstrate strong commercial focus, bringing an external perspective to decision-making.
• Growth mindset: Experiment and identify opportunities for growth for both self and organisation.
• Building for the future: Build diverse future-ready teams where all individuals can be their best.

About BT

With over 175 years of heritage, BT is the flagship business brand of BT Group. We have brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

We are a global leader in secure connectivity and collaboration platforms for businesses of all sizes, from large household names and government departments to sole traders and new start-ups. Our technology helps build stronger, smarter, and more secure businesses.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation, and provides opportunities to be your best. With millions of businesses relying on us daily, joining BT means being part of a diverse and multi-skilled team that makes a significant impact on society.

Additional Information

• Although these roles are listed as full-time, if you are a job share partnership, work reduced hours, or have any other flexible working arrangements, please still get in touch.
• Reasonable adjustments will be offered for the selection process if required; please do not hesitate to inform us.
• Don’t meet every single requirement? Studies show that women and people who are disabled, LGBTQ+, neurodiverse, or from ethnic minority backgrounds are less likely to apply unless they meet every qualification. We are committed to building a diverse, inclusive, and authentic workplace where everyone can be their best. If you are excited about this role but your experience does not align perfectly with every requirement, please apply anyway – you may be the right candidate for this or other roles within our wider team.