Digital Marketing Executive (PPC)

Overview

Alcumus SafeContractor is committed to creating safer workplaces by building a global network of responsible buyers and suppliers. Supporting over 50,000 organisations worldwide, we help protect people, operations, and the planet by ensuring compliance with key standards in health and safety, sustainability, and ethical behaviour. We are currently seeking a driven Digital Marketer to join our Inbound Performance Team in Cardiff, UK, to help shape and deliver paid media, SEO, and digital lead generation campaigns that drive growth.

Department

Marketing

Location

Cardiff, UK

Role Description

As a Digital Marketer, you will work closely with agencies and Inbound Performance Managers to launch new campaigns, optimise existing ones, and introduce innovative ideas to enhance our digital marketing efforts. Your focus will be on paid advertising, SEO, and lead generation to support business growth.

Key Responsibilities

• Support day-to-day execution of paid advertising accounts across Google Ads, Bing, and social media platforms, including managing keyword bids, budget caps, impression share, quality score, and other key account metrics.
• Collaborate with inbound and creative teams to develop campaign assets such as ads, emails, and landing pages that align with brand guidelines and are optimised for conversion.
• Monitor KPIs set by the Inbound Performance Team and third-party agencies to ensure cost-effective delivery of paid and organic performance.
• Manage regular reporting on marketing performance activities, ensuring all campaigns have clearly defined KPIs and appropriate analytics.
• Work with the Inbound Performance Team and external partners to deliver quality inbound organic leads through effective technical and content-led SEO tactics.
• Coordinate with external agencies to manage digital and programmatic media planning, forecasting, and performance.

Person Specification

You will have hands-on experience in a fast-paced B2B environment, successfully managing performance marketing strategies across PPC, Paid Social, and SEO. You are confident in shaping acquisition strategies across digital channels and have a proven track record of delivering impact and driving growth.

Strong communication skills, attention to detail, and the ability to craft content that resonates with diverse audiences are essential. Your expertise will be valued and will make a significant difference to our marketing efforts.

Benefits

Alcumus operates a hybrid working policy, requiring attendance at the office three days per week. We offer a range of benefits to support your health, wellbeing, and professional development, including:

• Personal Health & Wellbeing / Benefits
  • Enhanced Parental Leave
  • Generous annual leave
  • Healthcare Plan
  • Annual Giving Day – an extra day to give back to yourself or your community
  • Cycle-to-work Scheme
• Future Planning
  • Pension scheme with employer contributions
  • Life Assurance – 3x base salary
  • Rewards Program – access to discounts and cashback
  • LinkedIn Learning License for upskilling and development

Application Process

Our recruitment team reviews all applications against the role and business needs. We value transferable and soft skills and consider candidates who may not meet all criteria but demonstrate aptitude and capability. We aim to provide the necessary support to help you succeed in this role.

Equal Opportunities

Alcumus is an equal-opportunity employer committed to creating an inclusive environment free from discrimination based on gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We strive to build a diverse team where everyone feels safe and empowered to be themselves.

What to Expect

• A response to your application within 15 working days
• An interview process including:
  • An initial discovery call with the recruiter
  • A first stage interview via Microsoft Teams
  • A further interview, likely face to face, with key stakeholders

If you require any adjustments during the hiring process to perform at your best, please inform us and we will accommodate your needs.