Freelance Social Media Content Producer

Overview

A leading media group is looking for a Social Content Producer to launch and scale new TikTok and Instagram channels built around factual, data-led entertainment. This is a hands-on freelance role (with scope to become permanent) for someone who understands how to turn stats, research, and survey insights into highly shareable, platform-native content. You will own the channels end-to-end, from concepting and production through publishing, optimisation, and performance analysis. This role suits a creator who is comfortable being close to the work: behind the camera, inside the edit, and in the analytics.

The Role

You will be responsible for launching and growing TikTok and Instagram channels from scratch, developing repeatable content formats that consistently perform. You will translate data into strong hooks, headlines, and video concepts, then execute production at pace while maintaining quality and clarity. You will manage the content calendar and publishing rhythm, iterate based on performance, and stay ahead of platform trends and creator behaviours. Depending on resourcing, you will either manage freelancers or produce and edit content yourself.

Key Responsibilities

• Launch and scale TikTok and Instagram channels from zero, establishing a consistent cadence and content identity.
• Develop original, repeatable social formats that turn data and statistics into entertaining, shareable series.
• Translate research, polling, and survey results into compelling hooks, headlines, and video narratives.
• Direct, film, and produce social-first video content optimised for TikTok and Reels.
• Edit content yourself when required, or manage freelancers to deliver at speed and to spec.
• Own the content calendar, scheduling, and publishing process across platforms.
• Track performance, report learnings, and apply insights to improve growth, retention, and engagement.
• Stay ahead of platform trends, creator formats, and evolving audience behaviours to keep output culturally relevant.

About You

• Proven experience producing social-first video content for TikTok and/or Instagram Reels.
• A strong portfolio demonstrating clear understanding of what performs on TikTok and Instagram.
• Sharp editorial instincts, with the ability to find the story and headline inside a stat.
• Deep understanding of TikTok trends, creators, formats, and platform behaviour.
• Confidence working with talent, whether presenting on camera or directing others.
• A performance mindset: able to balance creative intuition with data-driven iteration.

Nice to Have

• Experience in publishing, media, news, polling, research, or factual content environments.
• Familiarity with fast-turnaround workflows and high-volume content production.

Why Apply?

• Freelance contract with meaningful ownership and autonomy.
• Opportunity to build new social channels from the ground up and define their identity.
• Clear pathway to a permanent role within a leading media group.
• Fast-paced, social-first environment with strong emphasis on creativity, experimentation, and growth.