Freelance Social Media Manager

Overview

We are seeking a talented Freelance Social Media Manager to develop and execute compelling social media strategies that enhance brand visibility and engagement. This remote position offers flexibility and the opportunity to work with diverse clients across various industries. The ideal candidate will possess a strong understanding of digital marketing, content creation, and analytics, with a passion for building authentic relationships through social platforms. Experience with SEO, graphic design, and advertising campaigns will be highly valued to deliver impactful results.

Duties

• Develop comprehensive social media marketing strategies aligned with client branding goals
• Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite or Buffer
• Manage social listening to monitor brand reputation and industry trends
• Design visually appealing graphics and videos utilizing Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for posts and campaigns
• Implement Facebook Advertising campaigns to increase reach and conversions
• Conduct keyword research and optimize content for SEO to improve organic visibility
• Analyse web and social media analytics using Google Analytics and web analytics tools to measure campaign performance
• Engage with followers, respond to comments, messages, and foster community relationships
• Coordinate public relations efforts to enhance brand image and manage crisis communications when necessary
• Proofread all content for accuracy, clarity, and brand consistency before publication
• Stay updated on the latest social media trends, tools, and best practices in digital marketing

Qualifications

• Proven experience in social media management, digital marketing, or related roles with a portfolio of successful campaigns
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), Adobe Premiere Pro or similar video editing tools
• Strong knowledge of social listening tools and social media management platforms such as Hootsuite or Buffer
• Experience with SEO strategies, keyword research, Google Analytics, and web analytics tools
• Ability to create compelling visual content including graphics and videos; photography skills are a plus
• Familiarity with Facebook Advertising and other paid social media campaigns
• Excellent written communication skills with attention to proofreading detail
• Knowledge of branding principles, relationship management, e-commerce integration, and digital marketing strategies
• Self-motivated with strong organisational skills; ability to manage multiple projects independently in a remote setting
• Prior experience in public relations or community engagement is advantageous

Additional Information

This role offers flexible working hours suitable for freelance professionals committed to delivering high-quality social media solutions that drive growth and engagement.

Job Type: Freelance

Pay: £3,500.00 – £4,500.00 per month

Benefits

• Flexitime
• Work from home