Freelance Social Media Manager

Overview

The company is expanding its marketing capability as part of continued growth across its London portfolio. This newly created Social and Content Manager role reflects a long-term investment in brand, community, and customer advocacy, with a clear mandate to elevate how the organisation shows up across social channels. You will join a collaborative marketing function and work closely with digital, communications, and on-site teams to bring the brand to life. This is a hands-on role combining strategy, content creation, paid and organic execution, and community building, with immediate impact and genuine ownership.

The Role

As Social and Content Manager, you will own the day-to-day social presence across key platforms, ensuring content is consistent, high quality, and aligned to business priorities. You will develop and deliver a social strategy that strengthens brand visibility, grows community engagement, and supports customer acquisition and retention. You will also create hyper-local social plans tailored to individual London locations, capturing stories, moments, and content that feels relevant and authentic to each community.

Key Responsibilities

• Own organic social strategy: Deliver the organic social plan across Instagram, LinkedIn, and emerging platforms, balancing brand storytelling with measurable performance.
• Create content end-to-end: Produce engaging video and static content, including short-form social video, carousels, and thought-leadership formats.
• Manage paid social activity: Support planning and delivery of paid social campaigns, working with internal teams and/or external agencies to optimise targeting, creative, and results.
• Build and nurture community: Lead daily engagement and moderation, responding in brand voice, encouraging conversation, and protecting brand reputation.
• Develop hyper-local strategies: Create location-specific social plans for individual London sites, reflecting local communities, events, and customer stories.
• Activate internal ambassadors: Recruit, brief, and guide internal social ambassadors to scale authentic content creation and amplify on-the-ground brand experiences.
• Measure and optimise: Track performance using analytics tools, translate insights into action, and continuously improve content and channel output.
• Collaborate cross-functionally: Partner with digital, communications, and on-site teams to align content with wider initiatives and ensure consistent messaging.

What We’re Looking For

• 3–5 years’ experience in organic social and content roles, ideally within a brand or multi-site organisation.
• Hands-on capability filming and editing short-form video content.
• Strong understanding of creative best practice for both brand-led and performance-driven campaigns.
• Confidence using analytics and reporting tools to measure performance and inform optimisation.
• Proven ability to build strong relationships with internal teams, customers, and external agencies.
• Highly organised with the ability to manage multiple locations, priorities, and deadlines in parallel.

Contract Details

• 3-month contract (potential to roll).
• Open to freelance working.
• £230–£290 per day (inside IR35).
• London | Hybrid working.
• Immediate start.

What You’ll Get

• End-to-end ownership in a genuinely creative, visible role.
• Exposure to high-profile, design-led environments and strong customer storytelling opportunities.
• Hybrid working that supports balance and flexibility.
• A collaborative, values-led culture with a people-first approach.