Global Director Marketing & Ecommerce

Overview

Spanish multinational headquartered in Madrid undergoing a full transformation of its traditional business model is seeking a senior marketing professional to lead its global marketing strategy and digital transformation initiatives. This role reports directly to the Global Chief Commercial Director and offers the opportunity to have a significant business impact on an international scale.

Key Responsibilities

• Define the Global Marketing Vision and Strategy, aligning it with corporate growth and expansion objectives, ensuring a coherent and powerful brand image internationally.
• Assume final responsibility for all marketing activities and performance across all Group products and channels.
• Establish and supervise strategic KPIs and the P&L of the marketing area, ensuring profitability of marketing investments.
• Direct and audit the strategic positioning of the brand, developing a clear and differentiated value proposition for each target market.
• Lead market analysis and business intelligence to understand consumers, identify emerging trends and growth opportunities.
• Drive a culture of continuous innovation by exploring new business models, emerging channels and disruptive technologies (MarTech, AdTech).
• Define the Digital Transformation and Business Development strategy for the group.
• Generate new revenue through development of new products and services, either proprietary or via strategic alliances.
• Oversee the design, construction and implementation of the launch strategy for the new marketplace.
• Ensure all digital channels are profitable and aligned with the company’s business objectives.
• Identify and implement new technologies, platforms and innovative methodologies to optimise the customer journey and create sustainable competitive advantages.
• Direct the strategy and evolution of all digital assets (web, app, marketplace) to ensure an impeccable user experience (UX/UI) that exceeds customer expectations.
• Design and implement innovative loyalty programmes to maximise customer lifecycle value.
• Optimise marketing automation and CRM strategies to personalise customer communication.
• Develop and execute high-impact global activation campaigns, ensuring brand consistency while adapting to local needs of subsidiaries.
• Oversee social media strategy to position the brand attractively and relevantly in the digital market.
• Establish clear metrics to evaluate marketplace and digital channel performance, implementing continuous data-driven improvements.
• Ensure interdepartmental alignment by presenting proactive solutions that drive achievement of global objectives.
• Develop, mentor and empower the team by building a talent structure capable of facing future challenges.
• Establish the department’s structure, roles and objectives to maximise efficiency and direct impact on business profitability.

Candidate Profile

• Complementary education to higher studies in marketing (postgraduate studies, master’s degree or similar).
• High level of English; knowledge of additional languages is advantageous.
• At least ten years’ experience in marketing, with a minimum of five years in a leadership role.
• Experience in business development, analytics and trend anticipation, including management of digital analytics platforms, SEO/SEM and CRM systems.
• Experience in digital business development within retail or banking sectors.
• Proven team management and leadership skills.
• Agility in decision-making based on analysis of large data volumes and trends.
• Strong active listening, communication and negotiation skills with clients, suppliers and teams.
• High proficiency in Microsoft Office 365 tools.
• Geographic availability for occasional travel.

Benefits

Global impact and the opportunity to lead transformative marketing initiatives within a multinational environment.