Global Head Of Social Media

Overview

ghd is an iconic British brand and a global leader in high-end professional hair styling tools, recognised as the UK’s number one recommended styling brand. Combining science, innovation, luxury beauty, and style, ghd creates technically advanced hair tools that deliver safer heat styling. The brand is renowned for game-changing innovation and superior performance, with a mission to transform lives through the power of a good hair day.

About This Role

The Global Head of Social Media at ghd is responsible for defining and leading the global social media strategy across owned and paid channels. This senior role requires deep technical platform knowledge and algorithmic understanding to drive performance at scale, translating data and insights into a social-first strategy that supports brand equity and accelerates digital and commercial outcomes. The role involves close collaboration with multiple departments and international markets to ensure best-in-class execution and global consistency.

This is a 12-month fixed term contract based in London (Soho) with a hybrid working pattern of three days in the office and two days working from home.

Job Role and Responsibilities

• Global Social Strategy & Performance Leadership:
  • Bring expert knowledge of social platforms, including technical understanding of algorithms, formats and features that drive performance.
  • Define and lead ghd’s global social media strategy aligned to brand, digital and commercial objectives.
  • Hold end-to-end accountability for global social performance across all markets, achieving and exceeding KPIs.
  • Act as the senior internal authority on social, setting direction, standards and priorities globally.
  • Use platform insights to shape strategy, growth plans and investment decisions.
  • Evolve strategy proactively in response to platform innovation, behavioural shifts and new channels.
• Campaigns, Launches & Always-On Strategy:
  • Set strategic direction for social-first campaign and launch planning ensuring global consistency and local effectiveness.
  • Own the global always-on social approach balancing brand storytelling, cultural relevance and performance objectives.
  • Develop and approve global social toolkits, creative frameworks and asset strategies.
• Content & Creative Excellence:
  • Own the global content strategy across written, visual and video formats reflecting ghd’s premium positioning and tone of voice.
  • Drive creative excellence and cultural relevance, responding to platform trends and global moments.
  • Embed SEO, ecommerce and conversion thinking into content strategy to support measurable business outcomes.
• Paid Social & Amplification:
  • Partner with the Paid Social team to identify strategic opportunities for amplification and growth.
  • Oversee briefing, development and performance of paid social assets across awareness, consideration and conversion objectives.
  • Use paid performance insights to inform creative optimisation and future investment strategy.
• Measurement, Insight & Optimisation:
  • Own global measurement, reporting and insight frameworks for social performance.
  • Present clear, actionable performance updates, trends and competitive insight to senior stakeholders and markets.
  • Use data and insight to continuously optimise strategy, creative output and market execution.
• People & Market Leadership:
  • Line manage two Global Social Media Managers and an Assistant Social Media Content Manager.
  • Build a high-performance, collaborative and creatively ambitious team culture.
  • Lead global markets to ensure consistent execution, capability building and performance excellence.

Requirements

• Extensive experience leading global social media strategy within a premium or beauty brand environment.
• Proven ability to use deep platform and algorithmic knowledge to drive sustained growth and performance.
• Strong strategic thinker with the ability to translate data, insight and cultural understanding into clear direction.
• Expert understanding of social platforms, content formats and performance drivers.
• Strong knowledge of ecommerce and conversion-led content strategy.
• Experience managing global markets and senior stakeholders.
• Highly organised, agile and confident operating in a fast-paced, reactive environment.
• A credible, confident leader who challenges convention and drives creative and commercial excellence.
• Minimum 7+ years’ experience in social media roles, either in-house or agency.
• Good understanding of social trends and digital culture.

Values

ghd is proudly committed to its Company Values and seeks employees who embody these principles:

• Collaborative – We work together to create the extraordinary.
• Creative – We foster creativity and excellence to create value for our brands and business.
• Courageous – We are agile, entrepreneurial and own our future.
• Connected – We stay connected and ensure we are always consumer first.
• Committed – We are responsible for our impact on others and the planet.

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