Head Of Content Strategy

Overview

We are seeking an exceptional Head of Content Strategy to shape and lead a new, integrated content function within our Group Brand & Communications shared service. Reporting to the Director of Marketing and Director of PR & Public Affairs, you will define and deliver a comprehensive content strategy that supports both short-term commercial objectives and long-term brand reputation. This is a strategic and hands-on leadership role, ideal for someone who can think long-term while delivering at pace. The role offers a hybrid working model, with 2–3 days per week based in our London office and flexibility for remote working.

The Role

• Own and proactively manage the integrated marcomms content calendar across the Group
• Align content strategy to business objectives, commercial priorities and brand guidelines
• Lead end-to-end content production across multiple channels (web, social, CRM, email, campaigns and public affairs)
• Ensure consistency of tone, voice and editorial standards
• Drive measurable impact through data, analytics and performance optimisation
• Work closely with the wider Marketing, PA and PR team, as well as Commercial and Regional teams to support campaigns and business objectives
• Ensure content is optimised for SEO, GEO and AI/LLM discoverability
• Define KPIs and dashboards to measure engagement and impact
• Explore and experiment with emerging technologies to enhance content effectiveness

About You

• Significant experience in content strategy, editorial leadership or content marketing within a complex corporate environment
• A strong understanding of brand governance and integrated communications
• Experience managing cross-functional stakeholders at senior level
• A track record of delivering measurable commercial and reputational outcomes through content
• Knowledge of SEO, performance analytics and content optimisation
• Knowledge of CRM and customer lifecycle communications (desirable)
• A collaborative leadership style with the ability to build and inspire teams
• Commercially aware, creative and comfortable balancing short-term commercial drivers with long-term brand reputation

Salary

£85,000 – £94,727, plus up to 30% annual bonus

Rewards & Benefits

• Simply Health & Smart Health for you and your dependents at no cost, including cashback benefits for optical & dental, virtual GP appointments, mental health support, and nutrition and fitness advice
• Employee Assistance Programme (EAP) offering 24/7, 365 days a year mental health support
• Financial wellbeing platform with discounts on high street brands and supermarkets
• Discounted train travel for you and your family after 6 months’ service, plus a free bus pass
• Cycle to work scheme
• 25 days’ holiday plus bank holidays
• Holiday buy/sell scheme
• Pension scheme and opportunity to buy discounted First Group shares
• Flexible working

We place a strong focus on physical and mental wellbeing. We recognise that anyone can be affected by the stresses and strains of work or life outside it. You will have access to a range of health-promotion initiatives and a confidential Employee Assistance Programme available 24/7.

First Bus is committed to being an inclusive employer. We welcome applications from all backgrounds and experiences, recognising that diversity brings benefits to our customers, communities and people.

Applicants should note that background checks will be conducted as a standard part of the recruitment process.

Closing date for applications: 25th March. We reserve the right to close the vacancy early should we receive a high volume of suitable applications.