Head Of Social Brand / Senior Social Brand Manager

Overview

We are seeking a senior social leader to own and evolve the digital presence of one of the world’s most-watched business podcasts. This is a category-defining leadership position, not a community manager role. The successful candidate will set the creative direction, build the content architecture, and shape how a globally recognised podcast brand appears across every major platform. The ambition is to move beyond distribution and build the most influential social ecosystem in podcasting.

The Mandate

• Take full ownership of multi-platform social storytelling
• Define the long-term creative and strategic vision for social
• Build a brand presence that leads conversation rather than follows trends
• Turn short-form attention into sustained long-form viewership
• Establish social as a primary growth driver, not a support function

6-12 Month Impact

• Social channels evolve into original content destinations, not just episode clips
• Launch of platform-native formats aligned to brand tone and purpose
• Measurable uplift in traffic from social to YouTube full episodes
• Clear, cohesive visual and narrative identity across all platforms

• Recognition as the most socially influential podcast brand in its category
• Distinctive brand positioning that drives trust, loyalty, and cultural relevance
• Sustained long-form growth directly attributable to social strategy
• A high-performing content engine built on experimentation and insight

Core Responsibilities

• Architect and execute a social-first content strategy across TikTok, Instagram Reels, YouTube Shorts, X, and LinkedIn
• Develop scalable, repeatable original formats beyond repurposed clips
• Lead analytics-driven decision making, connecting short-form engagement to long-form consumption
• Build and manage large-scale online communities
• Translate audience behaviour and platform signals into creative direction
• Work cross-functionally with production, editorial, and growth teams

Ideal Candidate Profile

• Proven Scale Operator: Demonstrated success running and expanding high-engagement social accounts for major creator, media, or entertainment brands.
• Creative Strategist: Experienced in developing original, platform-native formats designed specifically for short-form ecosystems.
• Platform-First Thinker: Deep fluency across TikTok, Instagram, YouTube Shorts, X, and LinkedIn with a clear understanding of how each platform drives discovery and retention.
• Growth-Minded Leader: Understands how to convert attention into meaningful action – subscribers, long-form viewers, and brand affinity.
• Data-Led Decision Maker: Builds systems, runs experiments, and prioritises evidence over opinion.
• Culturally Attuned: Obsessed with where social is heading, not where it has been.

Who Thrives in This Role

• Builders who want to define a category, not optimise within one
• Leaders who combine creative instinct with analytical rigour
• Operators who prefer experimentation and iteration over guesswork
• Individuals comfortable with autonomy, scale, and high visibility

Location

London

Interview Process

• Initial Screening: Structured evaluation of experience, capability, and motivation.
• Introductory Talent Call: Discussion covering the role, expectations, and next steps.
• First Stage Interview: Meeting with the hiring manager and key team members.
• Practical Task Stage: A live brief reflecting the real strategic and creative demands of the role.
• Final Stage: Conversation with a senior business stakeholder.

Sphere Digital Recruitment currently have a variety of job opportunities across digital. Please feel free to get in touch to find out how we can help you. Visit our website for more information.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.