Head Of Social Media

Overview

We are seeking a visionary, commercially minded Head of Social Media to define and lead the next chapter of growth at Sofa Club. This leadership role requires a deep understanding that social media is not merely a distribution channel but a dynamic blend of culture, commerce and community. Situated at the intersection of fashion and interiors, Sofa Club offers the opportunity to lead visually, creatively and culturally by sharpening and elevating our social media approach, embedding platform-first thinking, pushing creative boundaries and building a high-performing team that delivers measurable impact.

Location

Hertford

Department

Marketing

Reports To

Marketing Director

Direct Reports

• Social Media Manager
• Social Media Executive
• Social Media Assistant

Key Responsibilities

• Define and lead a platform-first social strategy aligned with brand and commercial objectives
• Establish clear positioning for each channel (Instagram, TikTok, YouTube, LinkedIn, Facebook and Pinterest)
• Identify white space opportunities at the intersection of fashion, interiors and digital culture
• Translate brand strategy into culturally relevant, insight-led social narratives

• Set the creative benchmark across all platforms – ensuring content is native, bold and scroll-stopping while maintaining brand integrity and compliance
• Champion innovative formats, storytelling techniques and boundary-pushing ideas
• Lead concept development for campaigns, launches and always-on content
• Ensure social is driving ideas, not simply amplifying them

• Lead, mentor and develop the Social Media Manager, Executive and Assistant
• Create a high-performance culture grounded in accountability, experimentation and creativity
• Provide clear direction, feedback and progression pathways
• Oversee workflow, planning processes and resource allocation

• Own channel growth targets and engagement KPIs
• Analyse performance data to inform strategic decisions and creative optimisation
• Build a robust test-and-learn framework across formats and platforms
• Turn insights into action – continuously refining content and messaging

• Leverage the in-house Content Creator Programme to refine and lead the creator and influencer strategy
• Identify culturally aligned talent and build authentic, long-term partnerships
• Ensure community management is proactive, brand-building and commercially aware
• Elevate the quality and depth of audience engagement

• Partner closely with Brand, Creative, Marketing, E-commerce and Merchandising teams to ensure cohesive storytelling
• Advocate for social-first thinking across the wider business
• Ensure social insights inform broader marketing strategy

Skills & Experience

• Significant experience leading social strategy at brand or agency level
• Proven track record of scaling channels and delivering measurable commercial impact
• Deep expertise across Instagram, TikTok, YouTube, LinkedIn, Facebook and Pinterest
• Strong creative instinct with the ability to both originate ideas and elevate team output
• Experience managing and developing high-performing teams
• Highly analytical, with confidence translating data into creative and strategic decisions
• Commercially astute – understands the link between engagement, brand equity and revenue
• Proactive, forward-thinking and constantly exploring new opportunities
• Confident communicator and compelling storyteller
• Comfortable working at pace, managing multiple priorities and taking ownership
• Passionate about digital culture and staying ahead of the curve

What You’ll Get

• Be part of a growing brand with real creative freedom and input
• Access to a supportive and ambitious team culture
• Opportunity to grow your career as we scale our in-house communications function
• Competitive salary
• Lucrative bonus scheme
• Enhanced family leave
• Health insurance
• Friends and family discount
• Salary sacrifice schemes

Are You a Perfect Match?

• Ambitious? We have huge plans. There’s never been a better time to join Sofa Club. We are growing fast and need ambitious people to join us for the ride.
• Fun? We work hard and then let our hair down at our office prosecco bar (yes, really!).
• Do-er? Talk is cheap, execution is everything. Be a doer, not a talker.
• Friendly? We’re proud to be an equal opportunity employer. We have a diverse and inclusive culture, everyone gets on well, and we work together as one family.