Head Of Social Media
Job Description
Overview
Oner Active is seeking a Head of Social Media to lead the strategic development and growth of our social ecosystem. This full-time, hybrid role is based in Old Street, London, requiring three days per week in the office. The successful candidate will be responsible for defining social media strategy, driving commercial impact, and ensuring alignment with brand storytelling and creative execution.
About Us
At Oner Active, we believe every woman should include strength training in her life to enhance both physical and mental well-being. Our mission is to build strong bodies and even stronger minds, empowering women to take centre stage in the gym and beyond. Strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We create success through hard work and determination, breaking through barriers to achieve true progress.
We consistently challenge ourselves to innovate and deliver impactful products that help you perform better. Our diverse range of colours ensures all skin tones genuinely radiate in Oner Active.
Our Purpose and Mission
We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We aim to inspire women to embrace strength training as a healthy foundation for all movement and sport, promoting confidence and resilience.
Contract Details
- Role: Head of Social Media
- Contract Type: Full Time, 7.5 hours per day, 5 days per week
- Location: Hybrid – 3 days per week in our Old Street, London office
Our Benefits
- 25 days annual leave plus bank holidays and up to 4 weeks work from anywhere per year
- 5% employer match salary sacrifice pension scheme
- Generous Oner Active discount and regular office sample sales
- Free Evolve You subscription
- Private Healthcare with Vitality, including optical and dental cover
- Monthly wellness allowance and team workout classes
- Start-up culture offering opportunities to learn and make a real impact
- Employee events including Summer party, Christmas party and team away days
- Healthy office snacks and fruit, plus a chocolate cupboard for balance
- Dog friendly office environment
About You
We are looking for a Head of Social Media to define and drive the strategic evolution of Oner Active’s social platforms. Social media has been central to our brand growth, and as we scale, we require a leader to formalise strategy, growth tactics, performance governance and long-term direction.
This role sits within the Growth function and is responsible for social strategy, analytics, commercial impact and platform expansion. You will collaborate closely with the Head of Creative to ensure brand-first creative excellence is supported by clear strategic direction and performance insight.
You will be commercially astute, data fluent and deeply knowledgeable about platform behaviour. You understand how social media drives both brand and growth, and you can build scalable frameworks.
Key Responsibilities
Social Strategy- Define and own the long-term social media strategy across all platforms
- Establish clear platform roles, growth priorities and audience objectives
- Build quarterly plans aligned to brand and commercial goals
- Identify emerging platforms and expansion opportunities
- Ensure social strategy evolves in response to cultural shifts and platform developments
- Shape how Oner Active appears culturally across social platforms
- Translate brand strategy into compelling social narratives and ongoing storytelling
- Identify opportunities to lead conversations within women’s strength training and performance culture
- Collaborate with Brand and Creative teams to build social-first brand moments and community-led storytelling
- Ensure Oner’s voice remains distinctive, authentic and culturally relevant as the brand scales
- Own social performance measurement across growth, engagement and commercial contribution
- Work closely with the Social Media Analyst to translate data into actionable strategic decisions
- Identify which formats, campaigns and drops drive measurable revenue impact
- Develop structured reporting frameworks for Directors, highlighting performance trends and growth opportunities
- Use insight to inform tactics and priorities
- Set and own KPIs for follower growth, engagement rate and audience health
- Partner closely with marketing channels to align organic and paid amplification strategies
- Ensure social contributes meaningfully to product launches, brand moments and ongoing activity
- Identify opportunities to strengthen conversion pathways from social platforms
- Work closely with the Head of Creative to ensure strategy and creative execution remain aligned
- Provide the Social Content team with clear strategic direction, priorities and performance context
- Act as the bridge between Growth and Brand, ensuring commercial objectives and brand storytelling are aligned
- Represent Social at leadership level across cross-functional planning forums
- Establish clear frameworks for social governance, escalation and decision-making
- Partner with senior leadership on crisis management strategy where required
- Ensure platform policies, tone and brand positioning are protected
Person Specification
- Proven experience (5+ years) leading social media for a brand with a strong community focus, preferably in activewear, fitness or lifestyle sectors
- Deep understanding of social media platforms, trends and best practices
- Creative and strategic mindset with a passion for storytelling and community engagement
- Strong leadership skills with experience managing and mentoring high-performing teams
- Analytical mindset, comfortable with data, insights and performance-driven decision-making
- Exceptional written and verbal communication skills
- Passion for fitness, strength training and women’s empowerment is advantageous
- Experience with influencer marketing, user-generated content and brand collaborations
Equality, Diversity and Inclusion
Oner Active is committed to embracing diversity and empowering every individual to reach their full potential. We strive to create an environment where everyone feels valued, supported and able to thrive.
We welcome applications from all backgrounds and are dedicated to ensuring equal access to opportunities throughout the recruitment process. If you require any reasonable adjustments or additional support, please contact our Recruitment team. We are here to support you every step of the way.
