Head Of Social Media And Digital Marketing (12 Month Ftc)
Job Description
Overview
Jupiter is one of the UK’s leading investment management companies, employing just under 500 people and managing £47.1 billion in assets as of 30th June 2025. We provide investment services to individual and institutional investors through mutual funds, separately managed accounts, and sub-advised funds. Our London office, located minutes from Victoria station, offers a modern working environment designed to promote active and healthy lifestyles. We operate a 3:2 hybrid working model to support collaboration and work/life balance.
About the Role
We are seeking an experienced and strategically minded Head of Social Media & Digital Marketing to join our Client Experience team on a 12-month maternity cover. This role will lead Jupiter’s global digital marketing and social media function, managing three Digital Marketing Managers and collaborating closely with Channel Marketing, Content, and Data Science teams. The focus is on digital marketing strategy and execution, including marketing automation, website management, and analytics.
Key Responsibilities
- Digital Marketing Strategy & Leadership
Lead the delivery of Jupiter’s global digital marketing strategy to enhance client engagement and support commercial priorities.
Manage a team of three digital marketing professionals, including a Website Manager.
Collaborate with Channel Marketing to develop integrated digital campaigns.
Maintain strong stakeholder relationships across Sales, Investments, and Corporate teams. - Marketing Automation & Campaign Execution
Own and optimise Jupiter’s use of Marketo, ensuring best-practice campaign design, automation workflows, and data management.
Oversee end-to-end campaign execution including segmentation, lead scoring, nurture journeys, and reporting.
Drive collaboration between Digital, CRM, and Data Science teams to enhance targeting, measurement, and ROI. - Website & Digital Experience
Oversee management and continuous improvement of Jupiter’s global website built on Adobe Experience Manager.
Work with IT and agency partners to deliver a seamless, accessible user experience.
Implement personalisation and optimisation strategies using Adobe Target and Adobe Analytics. - Social Media Oversight
Provide strategic direction for Jupiter’s global social media presence across key platforms.
Ensure all content and engagement comply with brand, regulatory, and reputational risk policies. - Governance, Compliance & Measurement
Ensure all digital communications meet regulatory and compliance standards relevant to a UK-listed asset manager.
Partner with Data Science to track KPIs and report on digital marketing performance and ROI.
Stay informed of digital marketing trends and regulatory changes to maintain a leading-edge approach.
Desired Skills / Experience
- Essential
- Extensive experience leading digital marketing functions within asset management or financial services.
- Expert-level proficiency in Marketo, including campaign design, automation, and data integration.
- Strong technical knowledge of Adobe Experience Manager, Adobe Target, and Adobe Analytics.
- Proven ability to manage teams and coordinate cross-functional projects across regions.
- Demonstrated success partnering with Channel Marketing to deliver measurable business outcomes.
- Excellent understanding of FCA and global marketing compliance requirements.
- Desirable
- Familiarity with Salesforce CRM and marketing data integration.
- Experience managing digital marketing budgets and agency relationships.
- Strong communication and influencing skills, with the ability to engage senior stakeholders.
Additional Information
- This role is subject to the Conduct Rules set by the FCA.
- Jupiter is committed to building a diverse and inclusive workplace. Candidates who do not meet every requirement but are interested in the role are encouraged to apply.
