Head Of Social Platforms

Overview

The Head of Social Platforms is a senior, hands-on role responsible for overseeing the daily social content, publishing strategy, and performance of DMG New Media’s brands across all key platforms. This position focuses particularly on Instagram and TikTok, utilising all available platform tools. The role involves leading a team of Channel Managers to ensure channels are consistently active, culturally relevant, and optimised for growth. Collaboration with editors, creatives, producers, talent, and commercial teams is essential to maximise content performance and adapt to evolving audience behaviour.

Key Responsibilities

• Daily Social Publishing & Execution
  Own day-to-day publishing across all DMG New Media social channels. Set standards for posting cadence, format usage, captions, and optimisation by platform and brand. Ensure channels remain active, timely, and aligned with platform best practices.
• Channel Leadership & Team Management
  Lead and develop a team of Channel Managers responsible for individual brands or verticals. Set clear goals, priorities, and accountability for channel performance and growth. Provide editorial guidance, platform expertise, and decision-making support. Clarify ownership, escalation procedures, and daily decision-making processes.
• Performance, Metrics & Optimisation
  Own performance KPIs including follower growth, reach, engagement, watch time, saves, and shares. Establish regular reporting, review, and optimisation cycles. Identify underperforming content and channels, iterating or correcting course swiftly. Use insights to inform publishing, commissioning, and strategy.
• Platform Strategy & Best Practice
  Monitor platform changes, algorithm updates, and emerging features. Translate updates into practical guidance for channel teams. Champion new formats and behaviours that drive growth. Ensure platforms are used intentionally rather than uniformly.
• Commercial & Cross-Functional Collaboration
  Partner with commercial teams to ensure channels are campaign-ready and meet client objectives. Support adaptation of editorial content into branded and commercial formats. Work closely with editors, producers, creatives, and talent to maximise social performance.

Person Specification

• 5+ years’ experience in social media, digital publishing, or platform-led content roles.
• Proven track record managing and growing large social channels, especially on Instagram and TikTok.
• Deep hands-on understanding of daily social content with a focus on reactive news.
• Strong analytical skills with confidence in using data to drive decisions.
• Experience managing teams and leading day-to-day operations.
• Excellent editorial judgment and understanding of news, entertainment, sport, and pop culture.
• Calm, organised, and decisive with the ability to bring structure to fast-moving environments.

Desirable

• Knowledge of both UK and US social culture.
• Experience developing content playbooks and editorial guidelines.
• Interest in AI tools for creativity and workflow optimisation.

About DMG New Media

DMG New Media is the Daily Mail’s social-first publisher, built by a world-class team of creatives, talent, producers, and journalists. With over 150 million followers and 7 billion monthly video views, we are redefining social content across TikTok, Instagram, YouTube, and Snapchat. Our channels cover news, entertainment, sport, gaming, money, culture, and lifestyle, powered by original, talent-led storytelling.

We are currently recruiting a Head of Social Platforms to lead the day-to-day performance, growth, and execution of our social platforms across the network.

Package Description

• 25 days’ holiday, increasing by 1 day per year up to a total of 30 days.
• Pension plan and life cover.
• Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme.
• Onsite gym, subsidised canteen, and onsite nurse and GP clinics.
• Plus additional benefits.

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. Applications are welcome from all qualified candidates regardless of ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please inform us if you require recruitment documentation in alternative formats or reasonable adjustments during the recruitment process. Any such information will be held separately from your application and will not be considered as part of the selection process.