Influencer Manager

Overview

Who is Weber Shandwick?  We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

Key Responsibilities

• Support with the design and execution of earned-first influencer marketing strategies that align with client objectives, cultural trends and audience behaviours.
• Identify and analyse the right mix of influencers for our clients.
• Support with the development of campaign frameworks to ensure audience resonance and authenticity.
• Using Weber Shandwick’s proprietary approach to identify and score influencers, ensuring data-backed decision-making.
• Cultivate strong relationships with influencers and their management teams.
• Developing briefing documents, hosting briefing calls and coordination activation to ensure seamless execution of deliverables.
• Monitor influencer content for quality, brand alignment and compliance with disclosure guidelines.
• Analysing and measuring the performance of influencer campaigns and refining strategies, delivering actionable insights to clients.
• Staying ahead of cultural and digital trends.
• Collaborating with broader TWSC teams to integrate influencer campaigns into larger communication programmes.
• Commercial and contract negotiations, working with the influencer strategy team and legal counsel to manage contracts.
• Effectively support with management of client influencer budgets.
• Working closely with internal teams to provide advice and identify opportunities to amplify influencer marketing with our existing clients.

Skills and Experience

• The job requires prior experience as a Senior Associate working on integrated influencer campaigns; ideally in an agency environment.
• Demonstrated success in managing influencer collaborations (both paid and organic).
• Understanding of influencer marketing in the context of PR and earned media.
• Has experience working in PR or marketing, with an understanding of the wider media landscape.
• Self starter with confidence in outreach and discussions with influencer agents.
• Possessing a thorough knowledge of social media platforms and their optimal techniques
• Experience in using data and analytics-focused tools to identify influencers and measure campaign results.
• Possessing strong communication and negotiation abilities.
• Possesses skills in data analysis and providing insights to inform campaign optimisation.
• Has a creative mindset.
• Strong awareness of what’s going on in culture and is up to date with recent trends and campaigns.
• Has successfully managed budgets for campaigns, including influencer campaigns.
• A team player who thrives in collaborative, cross-functional environments.

Desirable

• Prior experience in a similar role.
• Strong network of influencer contacts.

What’s on Offer

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closure
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup
• Flexible public holidays
• Inclusive and invisible health policies
• Buy or sell holiday
• Additional life assurance cover
• Critical Illness Insurance
• Personal Accident Insurance
• Dental and travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Exclusive shopping discounts and perks
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave

Tags: influencer, marketing, social media, PR, agency