Junior Social Media Executive

Overview

Pentland Brands is a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego. With over 1,500 team members worldwide, we pride ourselves on a diverse and inclusive culture where everyone is encouraged to speak up, challenge thinking, create breakthroughs and collaborate openly. Our people are what set us apart, and we are committed to creating an environment where everyone can thrive.

Position Details

Job Title: Junior Social Media Executive
Reports to: Senior Content & Community Manager
Location: Farringdon, London
Hours: 36.5 hours per week, Monday to Friday (4.30pm finish on Fridays)

Role Purpose

Kickers is an iconic brand, deeply embedded in UK culture. As Junior Social Media Executive, you will help bring the brand to life across our social channels — ensuring authentic presence in key cultural moments, engaging with the Kickers community, and telling the brand story in a compelling and relevant way. From major brand activations to product launches and events, you will capture content and translate it onto our social feeds. You will also play a key role in maintaining Kickers as the trusted ‘uniform’ for school children across the country, helping the brand lead on the playground and remain trusted by parents.

Key Responsibilities

• Support the Senior Content & Community Manager in delivering the Kickers social strategy across Instagram, TikTok and Pinterest.
• Schedule and publish content across Kickers Adults and Kids social channels, ensuring compelling content and best-in-class execution.
• Actively manage and engage with the Kickers community to drive advocacy, two-way conversation and brand visibility in relevant discussions.
• Support management of the social content calendar to ensure consistent, authentic presence in the right cultural moments.
• Create trend-led, reactive and engaging content aligned with platform behaviours and emerging social formats.
• Monitor content performance and identify opportunities for optimisation.
• Develop regular social trend reports and share insights with the wider Kickers team to inspire content creation and brand thinking.
• Support identification of relevant influencers and content creators for partnerships.
• Assist with creator outreach and campaign coordination as required.
• Support cultural activations and collaborations from a social perspective.
• Help maintain brand tone of voice and visual consistency across all outputs.
• Support wider brand team tasks including sample management and general marketing support when needed.

Person Specification

• Genuine passion for fashion, youth culture and social media; a strong understanding of Instagram, TikTok and Pinterest and how content performs on each platform.
• Obsessed with content — always analysing what works, what doesn’t, and generating new ideas.
• Confidence to proactively bring forward new ideas and identify emerging opportunities or trends.
• Strong understanding of brand tone of voice and ability to apply it consistently.
• Creative mindset with the ability to create simple, engaging, trend-led content.
• Excellent organisational skills and attention to detail.
• Proactive, self-starter attitude with willingness to contribute fully in a small, lean team.
• Hungry to learn, grow and develop a career within brand and social marketing, with enthusiasm and commitment to the role.

Benefits

Alongside a competitive salary and discretionary bonus, we offer a comprehensive benefits package designed to support your wellbeing, flexibility and life outside work. This includes:

• Generous holiday allowance with the option to buy more
• Hybrid and flexible working
• Enhanced family leave
• Pension and financial protection
• Wellbeing support
• Travel schemes
• Generous discounts across Pentland Brands and selected retail partners

Full details of our benefits and perks can be found on our UK Benefits page.

Interview Process

We aim for a clear, straightforward and supportive interview process. If your experience and expectations align with the role, you can expect the following stages:

• Talent Team Intro Call: A 30-minute video call to discuss the role, your experience and answer any questions.
• Experience Interview: An in-depth online interview with the hiring manager to explore your skills, experience and approach, and alignment with our principles and ways of working.
• Final Interview: An in-person interview at our office focused on deeper discussion and practical application, providing the opportunity to meet more of the team and see Pentland Brands in action.