(maternity Cover) Global Social Media Manager
Job Description
Overview
Mandarin Oriental is looking for a Global Social Media Manager (Maternity Cover) to join our Brand team.
Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.
Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.
About the job
Based at the Mandarin Oriental Corporate Office in Holborn, London, the Global Social Media Manager plays a key role within the Brand & Reputation team, supporting the execution of the Group’s global social media strategy. This role is responsible for overseeing Mandarin Oriental’s corporate social media presence, ensuring brand consistency and best-in-class execution across all platforms, while providing strategic guidance and alignment for hotel-level social media activity worldwide. Working closely with internal stakeholders, hotels, and external agency partners, this position combines strategic oversight with hands-on delivery to drive brand affinity, engagement, and measurable business impact.
Key Responsibilities
Global Social Media Strategy & Hotel Alignment- Supporting and executing the global social media strategy defined by the Group to drive brand awareness, engagement, and conversion where applicable
- Managing Mandarin Oriental’s corporate social media channels and social media business portfolio, ensuring accuracy, consistency, and timely onboarding of new hotel and group-level accounts
- Providing brand-led guidance to hotels and regional teams to ensure alignment with global social media standards and brand tone of voice
- Managing the global social media agency and overseeing the timely and high-quality delivery of all social media projects
- Acting as a key liaison between Corporate and hotel marketing teams, sharing best practices, training, and guidance to ensure global consistency and knowledge-sharing
- Managing global social content production through detailed and creative briefs
- Assisting in the development and maintenance of the global social content calendar, integrating brand campaigns, hotel moments, partnerships, and guest experiences
- Collaborating with creative teams, hotels, and partners to deliver visually compelling, brand-aligned content
- Identifying opportunities for real-time engagement by leveraging cultural moments and industry trends, while balancing commercial priorities
- Applying a data-driven approach to content planning using insights from social listening, analytics, and reporting tools
- Managing the development of reporting frameworks for corporate and hotel social channels, tracking KPIs such as engagement, reach, sentiment, and conversion impact
- Recommending strategic optimisations to enhance performance and drive continuous improvement
- Supporting the Global Social Media Director in delivering ongoing training, resources, and guidance to hotel teams
- Assisting in the creation of toolkits, playbooks, and content guidelines to help hotels produce high-performing, brand-aligned social content
- Facilitating regular knowledge-sharing sessions to keep hotel social teams informed of global initiatives, trends, and creative best practices
- Managing and aligning social media projects in collaboration with the wider Brand & Reputation team
- Ensuring projects are delivered on time, on brief, and in line with broader brand and business priorities
Person Specification
- Bachelor’s degree in Marketing, Communications, Business, Hospitality, or a related discipline
- Strong experience in social media management within a global, brand-led or luxury environment
- Excellent communication and relationship-building skills, with the ability to influence across multiple stakeholders
- Deep understanding of social-first storytelling and brand positioning across major social platforms
- Strong data-driven mindset, with experience interpreting social analytics, performance metrics, and insights
- Proven ability to manage agencies, creative partners, and cross-functional teams effectively
- Highly organised with strong project management skills and attention to detail
- Ability to prioritise multiple projects in a fast-paced, global environment
- Proactive, solution-oriented mindset with a collaborative and hands-on approach
- Demonstrated ability to develop new ways of working, optimise processes, and continuously improve best practices
Our Commitment to You
- Learning & Development: Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
- MOstay: When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
- Health & Colleague Wellness: Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
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