Organic Social Analyst

Overview

This position is part of our Creative & Media craft, combining data, technology, creative content, and paid media to solve brands’ business challenges and drive revenue through innovative digital marketing solutions. We plan, create, and execute a variety of world-class campaigns, ranging from culture-led, social-first content to award-winning integrated creative campaigns built on data-led strategies and insights. Our clients include Just Eat Takeaway, Victoria’s Secret, TikTok, The White Company, Meta, Pepsico, EasyJet, and many more.

Job Purpose

At DEPT, we take pride in the award-winning creative campaigns and content we produce for a range of exciting and well-known brands. Our Media Team, comprising both paid and organic media specialists, is pivotal to the success of these campaigns. We are currently seeking a Social Analyst to join the team.

The Social Analyst will collaborate across multiple teams to deliver robust social media data and insights aimed at enhancing campaign performance and shaping effective strategies for our clients. This role requires close cooperation with clients, creative teams, technology teams, and account management teams.

Key Responsibilities

• Develop reports delivering accurate results in a timely manner, outlining KPIs aligned with client objectives.
• Manage and manipulate data in Google Sheets, using formulas to improve workflow efficiency and automate data sets where possible.
• Deliver insights related to data to present a cohesive story of performance over specific periods or campaigns.
• Lead the vision for utilising cross-platform data to inform optimal content creation and distribution.
• Collaborate with clients’ internal analytics teams to supplement platform data with other relevant client data.
• Contribute insights and strategic thinking across content, technology, media, and data areas of the business.
• Stay informed on platform and content trends, particularly regarding data insights best practices.
• Utilise social listening tools to monitor brand sentiment, trends, and identify key talking points for creative responses.
• Ensure continuous innovation across all deliverables.
• Contribute to the creative process by sharing insights uncovered through analysis.
• Optimise and develop reporting processes to enhance efficiency.
• Research and assess technology solutions, processes, and data sources to improve capabilities.
• Liaise with clients when relevant to communicate performance insights.
• Present work both internally and externally.

Skills and Previous Experience

• Relevant experience in a social media analytical role within a digital/creative agency or internally at a consumer-focused brand, either as an analyst or in social media management.
• Strong understanding of key social media platforms and associated metrics and data points.
• Preferably experienced in both organic and paid social media, with a priority on organic.
• Advanced proficiency in reporting across multiple social media platforms including TikTok, Facebook, Instagram, YouTube, and Pinterest.
• Expertise in social listening platforms such as Pulsar or Brandwatch.
• High proficiency in Excel and Google Sheets, comfortable with formulas and manipulating large data sets.
• An inquisitive and numerical mindset.
• Excellent time management and organisational skills with strong attention to detail.
• Good understanding of developing social-first creative content.
• Knowledge of how organic social media supports clients in meeting overall business objectives.
• Experience in developing bespoke reporting frameworks and new reporting methodologies.

We Offer

• A flexible, hybrid working policy.
• Choice of medical healthcare providers (Bupa or Medicash).
• 25 days holiday plus bank holidays and your birthday off each year.
• Company pension scheme.
• Ride to work scheme.
• Enhanced family-friendly policies.
• Buddy Programme: You will be paired with a ‘Buddy’ to support you during your first weeks at DEPT.
• A reputation for doing good: DEPT has been a Certified B Corp since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Opportunity to work with a diverse range of clients, from local to global, across all industries.
• Support for personal development through training, development, and certifications.
• Global annual DEPT Cares Month, where employees donate their skills to support local charities.

Who Are We?

We are pioneers at heart, always looking forward and creating what does not exist today. Born digital, we are a new model of agency with deep expertise in technology and marketing. We hire curious, self-driven, talented individuals who never stop innovating.

Our culture is big enough to cope and small enough to care. With people across 30+ countries, we provide the best tools, global opportunities, and benefits to help you thrive. We invest in your growth, your team, and give you the autonomy to solve clients’ problems, no matter where you are in the world.

DEPT is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.

Diversity, Equity & Inclusion

At DEPT, we pride ourselves on creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

If you are unsure whether you meet all the qualifications, we encourage you to apply. Research shows that women and members of underrepresented groups often hesitate to apply if they do not meet every requirement, even when they do. We believe in giving everyone a fair chance to succeed.

We also welcome discussions about any reasonable adjustments to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.