Organic Social Media Lead
Job Description
Overview
Sainsbury’s is one of the largest supermarkets in the UK with a significant online presence, offering a fast-paced and innovative marketing environment. Our teams span Brand Planning, Brand Communications and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. We use data insight to understand our customers better than almost anyone else and work alongside leading brand partners and agencies. If you are passionate about learning, growth, and experiencing diverse teams, this is the place for you.
Organic Social Media Lead
Location: London (hybrid model)
Start Date: From 2nd March 2026*
Why Join Us
As the Organic Social Media Lead at Sainsbury’s, you will shape the social media presence for both Sainsbury’s and Nectar, focusing on innovation and impact. This role offers the opportunity to drive strategy, content creation, and social commerce across multiple platforms. You will work with a team of creative professionals and utilise cutting-edge tools and technologies. With a strong emphasis on customer-centricity, commercial acumen, and continuous innovation, you will lead social media initiatives that directly influence brand success and customer engagement.
What You’ll Do
- Manage the organic social media presence across all platforms for Sainsbury’s and Nectar.
- Drive the social media strategy, content, and overall social agenda with platform-first creative.
- Collaborate closely with the Digital Marketing Manager to set and review the social media strategy annually.
- Manage relationships with creative agencies and platform partners.
- Develop and implement creative campaigns and oversee social commerce strategy.
- Select and manage social media management tools.
- Track and report on social media activity and ensure social governance compliance.
- Work with the media agency on test and learn plans.
- Manage budgets and lead social campaigns from ideation to execution.
- Lead social channels, line management, team development, stakeholder management, and creative agency management.
- Demonstrate a passion for social media, a customer-centric approach, and strong commercial acumen.
Who You Are
You are an experienced social media professional with a passion for content creation and a proven track record of leading successful social channels within large organisations. You have expertise in developing high-performing teams, managing creative agencies, and driving innovative social strategies. Your customer-centric mindset, commercial awareness, and ability to make strategic decisions under pressure enable you to thrive in a fast-paced digital environment and deliver outstanding results.
Essential Criteria
- Experience leading a social channel in a large organisation.
- Experience managing creative agencies.
- Knowledge of social media tools and platforms (e.g. Sprout).
- Experience within the food or retail sector.
- Experience planning and delivering content across social channels.
- Demonstrable experience of creating organic social creative for brands you have worked on.
Our Commitment
We are committed to being a truly inclusive retailer and welcome applicants from all backgrounds. We encourage you to try new roles within evolving teams or other areas of the business. We take development seriously and promise to support your growth. We recognise and celebrate colleagues who go the extra mile and offer flexible working where possible.
Benefits
- Colleague discount: save 10% on shopping online and in-store at Sainsbury’s, Argos, TU, and Habitat, with regular increases to 15% during the year.
- Pension scheme and life cover.
- Performance-related bonus of up to 10% of salary, subject to company performance.
- Annual holiday allowance with the option to buy up to an additional week.
- Season ticket loans, cycle to work scheme, health cash plans, salary advance facility, and access to discounts from hundreds of retailers.
- Employee assistance programme.
- Up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.
For a full list of benefits, please visit www.sainsburys.jobs. Please note that length of service and eligibility criteria may apply.
