Paid Social Manager

Overview

Soar With Us is seeking a Paid Social Manager to drive new customer growth through paid advertising for our e-commerce clients. This role involves managing high-spending Meta and TikTok ad campaigns, developing acquisition strategies, and working closely with the Head of Paid Social. The position offers flexible working options including remote, hybrid, and office-based at our Leeds head office.

Role Details

• Role: Paid Social Manager
• Function: Media Buying | Meta & TikTok Ads | Acquisition Strategy
• Responsibility: Drive new customer growth through paid ads for e-commerce clients
• Reports to: Head of Paid Social
• Location: Remote/Hybrid/Flexible – Leeds Head Office & working-from-home options
• Compensation: £30,000 – £40,000 + Audit Bonus Scheme + 26 Days Paid Holiday

Our Core Values

• Extreme ownership – taking responsibility for every outcome within your control.
• Quality – how you do one thing is how you do everything.
• Profit – we think making money is great, especially for our partners.
• Personal happiness – you are here because you want to be.

About Soar With Us

Founded in 2019, Soar With Us is one of the fastest-growing advertising agencies for e-commerce brands in the UK, with a team of 25 professionals. In 2023, we managed over £50 million in Meta and TikTok ad spend profitably for clients including The Essence Vault, Art of Football, Bee Inspired, and others.

In 2023, we have been evolving our organisational structure, recruitment processes, and sales funnels to support the next stage of growth. The Head of Paid Social will oversee a team of Paid Social Managers, ensuring growth in acquisition efforts across Meta and TikTok channels.

Role Summary

Reporting to the Head of Acquisition, you will manage multiple clients across various niches, helping brands achieve and exceed their growth goals. You will have autonomy in formulating acquisition strategies using Meta and TikTok advertising, managing budgets that can exceed £200k per month. Utilising analytical tools such as Shopify reports, Triple Whale, and Motion, you will ensure all decisions are data-driven and aligned with client targets including CAC, NC-ROAS, eROAS, and ad spend.

This is a career-defining opportunity to take on start-up style responsibilities and significantly impact Soar With Us’s growth trajectory.

Main Accountabilities

• Ensure success for a diverse portfolio of e-commerce clients across multiple niches, delivering results under pressure to maintain client retention.
• Strategise, build, and execute high-spending Meta and TikTok ad campaigns, sometimes managing daily spends over £2,000 per client.
• Maintain and grow a diverse client portfolio.
• Communicate regularly with clients via Slack and Google Meet.
• Collaborate closely with the Head of Acquisition to align on activity and progress, demonstrating potential for Senior Paid Social Manager responsibilities.
• Provide expertise on e-commerce best practices including paid ads, retention strategies, creative optimisation, CRO, landing pages, product strategy, Shopify, and analytical tools.
• Stay updated on emerging e-commerce trends through training and research.
• Effectively communicate and collaborate across the company.
• Adopt the client’s perspective in all decision-making.

Success Milestones

• Consistently deliver strong performance across your client base, increasing ad spend and month-on-month revenue while maintaining profit margins.
• Demonstrate leadership by challenging existing processes and contributing new ideas weekly.
• Gain recognition from senior management for outstanding performance.

• Establish an excellent track record of driving client results, transforming brands and client outcomes.
• Manage high-value clients confidently, with management entrusting you with major accounts.
• Take on Senior Paid Social Manager responsibilities including training and mentoring junior team members.

• Progress to Senior Paid Social Manager and be on track for management roles.
• Build a strong reputation within the e-commerce industry.
• Implement new processes or technologies that improve company operations.
• Contribute significantly to upskilling the Paid Social team to handle large clients effectively.

Requirements

• Take full ownership of successes and failures.
• Entrepreneurial mindset with the ability to see the bigger picture.
• Proactive approach to work.
• Exceptional attention to detail.
• Confident in building long-term client relationships.
• Ability to self-manage and prioritise tasks efficiently.
• Strong leadership qualities.

• Minimum of 1 year experience managing Meta and TikTok ads for e-commerce brands at a high level.
• Previous agency experience preferred; alternatively, experience with 7-8 figure e-commerce brands.
• Broad understanding of Shopify and e-commerce operations and advertising strategies.
• Familiarity with tools such as Shopify, Klaviyo, and Triple Whale is essential.
• Excellent research skills to quickly adapt to different clients and industries.

Benefits

• Work with a diverse and impressive client base across multiple niches and continents.
• Opportunities to develop and broaden your skillset through varied client work.
• Ongoing one-to-one coaching and mentorship from senior management.
• Experience start-up sensibilities within a fast-growing agency.
• Flexible, hybrid working options including Leeds office and remote working.
• Free food with weekly Friday Deliveroo.
• Regular social activities organised monthly and quarterly.

Diversity & Inclusion

Soar With Us is committed to fostering a diverse and inclusive work environment where all employees have equal access to opportunities and their voices are heard. We value and respect all differences, including race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability, or age. Applications from all backgrounds are strongly encouraged.

Additional Information

Due to the evolving nature of the business, the job holder may be required to carry out duties not detailed within this job description.