Paid Social Manager

Overview

Reporting to the Paid Social Director, the Paid Social Manager is responsible for delivering media planning, buying and activation for a global beauty portfolio. This role requires working within a wider cross-channel team, bringing a collaborative channel approach to Paid Social planning.

Key Responsibilities

• Make budget, channel and tactical recommendations based on a comprehensive understanding of social media platforms and advertising opportunities.
• Lead the review and assessment of campaign performance, applying strong knowledge of digital media principles and common measurement approaches.
• Participate in client communications, including joining weekly client calls as needed.
• Manage status updates and ensure tasks are completed on time and within budget.
• Contribute to client meetings by providing rationale for recommendations and insights into campaign performance.