Paid Social Manager (e-commerce & Beauty)

Overview

Dollce Brands is one of the UK’s fastest-growing beauty and wellness groups, home to Dollce Doll (B2B eyelash extensions), Dollce Glow (D2C skincare) and Clean Supplements UK (D2C wellness). We are seeking a high-performance Paid Social Manager to take full control of Meta Ads and TikTok Ads, scaling revenue across multiple e-commerce brands.

This role is ideal for candidates with experience at a paid social agency, a 7–8 figure DTC brand, or a performance-led e-commerce team who desire full ownership of paid media, analytics, and funnel optimisation. Ambitious, analytical professionals passionate about scaling profitable paid ads will thrive in this position.

Your Responsibilities

• Build, optimise and scale Meta Ads and TikTok Ads across three e-commerce brands
• Launch full-funnel campaigns: Top of Funnel (TOF), Middle of Funnel (MOF), Bottom of Funnel (BOF)
• Test creatives, formats, hooks, UGC variations and angles
• Scale budgets safely while maintaining CAC targets, NC-ROAS, eROAS and MER goals
• Build structured A/B testing frameworks
• Collaborate closely with content creators for ad-ready UGC

• Utilise Triple Whale, Motion, Shopify Analytics, GA4 and Looker Studio
• Analyse ROAS, CAC, LTV, AOV, cohort data and retention metrics
• Build weekly performance dashboards
• Diagnose revenue leaks and drop-off points
• Identify high-performing products, audiences and creative types
• Present insights and actionable next steps to the founder weekly

• Analyse funnel performance from landing pages through to conversion
• Identify customer drop-off points and suggest improvements
• Execute CRO improvements and build landing pages using PageFly, GemPages or Shogun
• Run iterative A/B tests
• Improve product detail pages (PDPs), collection structure and mobile user experience
• Enhance abandoned cart performance and checkout flow

• Develop acquisition strategies for each brand
• Align email, retention and advertising efforts with the Marketing Manager
• Advise on creative testing frameworks
• Build predictable, data-driven growth systems
• Work directly with the founder to scale revenue across all brands

Success in 3–6 Months

• Scaled paid social campaigns across all brands
• Improved sitewide conversion rates
• Created predictable, profitable acquisition channels
• Increased Marketing Efficiency Ratio (MER) and overall ad efficiency
• Built out a comprehensive performance dashboard
• Made a measurable impact on multi-brand revenue
• Become a core growth driver within the business

Experience & Skills Needed

• 1–3 years paid social experience in e-commerce (agency or brand)
• Proven results running Meta Ads and TikTok Ads at scale
• Experience with Triple Whale and Motion (non-negotiable)
• Strong understanding of Shopify, Klaviyo and online buyer psychology
• Ability to build landing pages and run CRO tests
• Confident analysing deep data sets
• Experience scaling DTC or B2B e-commerce brands
• Hungry, ambitious with an ownership mindset
• Aspirations to grow into a Head of Growth role

Tools You’ll Use Daily

• Meta Ads Manager
• Google Analytics
• TikTok Ads Manager
• Triple Whale
• Motion
• Shopify
• Klaviyo
• GA4
• PageFly, GemPages or Shogun
• Looker Studio
• UTM tracking tools
• Creative testing frameworks

Why Join Dollce Brands?

• Opportunity to scale three fast-growing beauty and wellness brands
• Full ownership of paid media
• Fast decision-making culture using Slack and WhatsApp
• High growth potential with a pathway to Head of Growth
• Creative and performance-driven working environment
• Liverpool-based team with hybrid working flexibility
• Competitive salary plus performance-based bonuses

Apply

If you are an experienced Paid Social Manager seeking a career-defining in-house role, we would love to hear from you.