PR & Social Media Executive/Manager

Overview

We are recruiting a PR and Social Media Executive/Manager to join our marketing team within an award-winning tour operator. This permanent, full-time, hybrid role reports to the Head of PR and Social Media and is a key position within the wider marketing function.

The Job

• Writing press releases and pitches
• Responding to media enquiries
• Organising group and individual press trips
• Acting as a point of contact for our external PR agency
• Attending meetings with journalists, influencers and PR contacts
• Planning and executing media events
• Deputising for the Head of PR & Social Media on occasion to represent the PR function at internal and external meetings
• Attending content, marketing and other internal meetings to ascertain PR stories and social media opportunities
• Monitoring news sources for story ideas and angles
• Day-to-day management of all social media channels
• Managing the schedule for all social media channels
• Supporting wider PR and marketing activity via social media
• Identifying influencers to work with on press trips and other collaborations
• Regularly engaging with those we follow
• Auditing follows and followers
• Monitoring press coverage and social media engagement
• Collating a monthly PR and social media report and analysing coverage and successes
• Collating ad hoc reports and presentations for internal communications

Skills Required

• Minimum 2 years’ PR experience in-house or at a PR agency, ideally within travel or luxury sectors
• Digital native and social media-savvy with strong knowledge of Instagram, LinkedIn and scheduling tools such as Later
• Tech-savvy with proficiency in Canva and Photoshop
• Positive, can-do attitude; self-starter able to take initiative
• Strong writing skills
• Creative and ideas-driven
• Good organisational skills with aptitude for reporting and day-to-day administrative tasks
• Ability to manage multiple tasks simultaneously, prioritise effectively and work under pressure
• Passion for travel

The Package

• Salary: £32,000
• 23 days annual leave, increasing by one day per full year of service up to 30 days
• Contributory pension scheme
• Cycle to Work scheme
• Private healthcare
• Travel insurance
• Sabbatical option after five years of continuous service