Remote / Global Senior Manager, Social Media & Influencer Marketing
Job Description
Overview
As the Global Senior Manager, Social Media & Influencer Marketing, you will lead the development and execution of social media and influencer strategies to drive brand awareness, engagement, and business growth. You will manage social channels, influencer partnerships, and content creation, ensuring campaigns are innovative, culturally relevant, and aligned with brand and business objectives. Working closely with cross-functional teams including Brand, Product, Digital, Trade Marketing, and external partners, you will translate strategic concepts into compelling content and campaigns while leveraging analytics to optimise performance and demonstrate measurable impact.
Key Responsibilities
Social Media Strategy & Execution- Develop and execute an integrated social media strategy aligned with business and marketing goals.
- Execute daily posting and community management of Meta (Instagram/Facebook), LinkedIn, TikTok, YouTube, and future channels.
- Lead planning and execution of always-on content, campaigns, and editorial calendars.
- Manage external partners and collaborate with Brand Team for content creation.
- Collaborate with brand and product teams to ensure message consistency.
- Own influencer and KOL strategy, from discovery and vetting to contracting, briefing, and performance analysis.
- Build long-term relationships with influencers and KOLs who authentically align with the brand.
- Manage budgets, negotiations, campaign execution, and compliance (FTC, platform rules).
- Evaluate influencer performance and ROI using data-driven measurement.
- Guide the development and execution of high-performing social content (video, short-form, graphics, storytelling series).
- Identify and implement trending formats and platform features to keep channels culturally relevant.
- Work with creative teams and external partners to produce compelling and on-brand assets.
- Optimise content for each platform’s best practices and audience behaviour.
- Set KPIs and track performance across all social and influencer programmes.
- Analyse insights to guide content adjustments and future campaign planning.
- Present regular reports to leadership with strategic recommendations.
- Stay current on platform algorithms, new features, competitive activity, and industry trends.
- Partner with Digital team to integrate organic and paid strategies.
- Work with customer support and product teams to deliver a cohesive customer experience and respond to customer enquiries.
- Collaborate with Brand team to manage campaign calendars and messaging alignment.
- Support Trade Marketing team on collaborative campaigns for events, promotions and integration of KOL.
Candidate Profile
Critical Experience- 7-10+ years of experience in social media and/or influencer marketing, or related roles.
- Proven track record of owning social channels and building high-performing programmes with excellent understanding of platform best practices.
- Experience managing influencer and KOL ecosystems and relationship building.
- Experience within the coffee industry and coffee equipment.
- Strong command of English language (ideally native speaker); German is a plus.
- Strong hands-on executional skills and mentality.
- Strong creative instincts, understanding of storytelling, and ability to brief/design content.
- Excellent understanding of analytics tools and social listening tools.
- Analytical mindset with experience turning data insights into actionable strategies.
- Strong project management skills with ability to manage multiple campaigns simultaneously.
- Excellent communication and collaboration skills.
- Comfortable in a fast-paced environment with willingness to adapt.
About Us
Creating premium coffee moments
The Hemro Group is a global group of innovators developing the world’s most advanced coffee grinding technology through its four renowned brands: Mahlkönig, Ditting, Anfim and HeyCafé.
As a leading manufacturer of coffee grinders, burrs and technology solutions, we are committed to excellence—from production to sustainability and beyond—so that everyone can enjoy high-quality coffee. Under the Hemro Group umbrella, our brands offer a comprehensive range of proven coffee grinding solutions for coffee chains, coffee shops, roasteries, retailers and home baristas.
The Hemro Group’s grinders are developed at our Innovation and Technology Centre in Zurich and manufactured in our three production sites in Germany, Italy and China. Our distribution partners sell our products in over 100 countries. Our global reach makes Hemro a reliable partner worldwide.
With more than 320 team members, our diverse group of innovators, engineers, coffee experts and creatives collaborate globally to develop a better future for coffee. Driven by the company’s innovative spirit, teams are encouraged to push the boundaries of coffee grinding technology. The result includes innovations such as Mahlkönig’s “Grind-by-Weight” technology, advancing the industry towards a sustainable, enduring future for coffee.
