Senior Analyste Social Media (h/f)

Overview

TBWAParis is the leading advertising agency in France within the TBWA network, one of the top 10 global networks (Omnicom Group), present in over 40 countries. The Paris agency is the third largest communication agency in the French market and is known as the agency of Disruption®.

Role: Senior Social Media Analyst (H/F)

Responsibilities

As part of the Data & Insights team, consisting of around ten members, you will have the opportunity to work on institutional and major corporate accounts. Your main responsibilities will include:

• Leading a major account with essential service operators: managing client relationships, ensuring the quality of deliverables, and overseeing project follow-up. You will manage the teams on the account, ensuring operational management and skills development. Presence at the client’s site in Paris is required at least one day per week.
• Acting as the e-reputation monitoring expert within the team: contributing to the upskilling of colleagues by sharing practical cases and methodologies.
• Implementing social media listening setups: creating corpora, dashboards, and alerts using various social listening tools (Talkwalker, Visibrain, Radarly, etc.).
• Conducting regular e-reputation monitoring for clients, providing synthesis with accuracy and impact, advising clients, and offering recommendations on crisis-related topics.
• Independently analysing quantitative and qualitative data to provide a clear overview of clients’ reputations.
• Creating influence maps (key emitters and topics).
• Keeping up to date with the latest social media trends and continuously seeking innovations in methodology, tools, and presentation formats.
• Collaborating with other agency departments (strategic planning, consulting) for deliverables related to activations and pitches (conversational audits, social media performance analysis, audience analysis).

Candidate Profile

• Master’s degree (Bac+5) from a business school, economic intelligence studies, or communication school specialising in Marketing, Communication, or Digital.
• At least 4 to 5 years’ experience in social media e-reputation monitoring and/or data/insights analysis. Agency experience is a plus.
• Strong analytical and synthesis skills with large data sets.
• Ability to persuade and advise through report presentations.
• Excellent written communication skills in both English and French.
• Curious, organised, proactive, and responsive.
• Team player who values collective strength.

Recruitment Process

• Profile selection based on CV.
• Interview with the Director of Social Listening & Operations.
• Assignment to complete and submit.
• Second interview to present the assignment results with the Head of Expertise.

Contractual Information

• Remote work: 2 days per week (days to be agreed with manager and client presence).
• Location: Boulogne Billancourt, France.