Senior Cmi Manager – Social First Media And Content

Overview

Unilever is seeking a CMI Brand Engagement (Media & Content Insights) Senior Manager – CMI Global to be based in London, UK. This is a permanent, full-time position within a dynamic and entrepreneurial division focused on shaping content and media strategy across Unilever brands. The role involves leading media and content insights to help navigate the evolving media landscape and drive business value through innovative measurement and strategic partnerships.

Main Job Purpose

This role will develop and integrate:

• Consumer insights on how people use media platforms and consume content and advertising on those platforms.
• Media channel and multi-platform insights that define the role of each media channel.
• Consistent measurement of media campaigns to analyse and extract learning that drives business value and improves media investment.
• Close collaboration with key media partners to develop and execute learning agendas aligned with business objectives.
• Generation of content insights to enable brands to develop relevant, resonant, and truly unmissable ads across media platforms.

As brands increase investment in digital, mobile, and video, the role requires understanding how to measure new and emerging media platforms, their role within the media mix, and their impact on brand measures and ROI. The Senior Manager will work closely with internal Media business partners, external Media agency partners, and internal CMI teams on communications planning, research agendas, and measurement solutions.

This position offers significant senior stakeholder exposure and the opportunity to pilot new media and content innovations within a fast-evolving media landscape.

Job Summary

• Lead the brand engagement agenda for Unilever across multiple categories.
• Partner with local CMI and media teams to lead strategic media and content understanding, prioritise initiatives, measure outcomes, and deliver key media insights.
• Serve as the expert on all media-related matters for Unilever, translating expertise into clear recommendations for non-media and non-content specialists.
• Develop learning and thought leadership on effective media practices and partner with Analytics to understand category ROI drivers.
• Collaborate with media agencies and teams to understand global campaign and brand performance drivers.
• Work with the People Data Centre to analyse social listening and influencer impact.
• Lead strategic global projects within Brand Engagement, including Meta learnings on precision marketing, gaming insights, TikTok, and more.
• Embed learnings across the CMI community, Marketing, and Media teams.
• Build and develop relationships within local and global CMI, brand engagement, and key business partners.

Desired Way of Working

The ideal candidate will have an entrepreneurial mindset and a passion for consumers and media, with a commitment to continuous learning. Strong communication and presentation skills are essential, as is the ability to confidently interact with senior leadership and various stakeholders. The role requires collaboration across multiple teams and the ability to provide expert advice that drives business growth.

The brand experience team is characterised by:

• Experts driving the future of media and content through global scale, expertise, and entrepreneurial spirit.
• Intelligent risk takers who embrace opportunities and push boundaries.
• Leaders who inspire through their actions and enable teams to transform the business.

Key Requirements

• Personal passion for media and digital.
• Prior experience in media teams is advantageous.
• Strong project management skills with the ability to manage multiple projects in a fast-paced, evolving environment and prioritise workload effectively.
• Good analytical thinking and communication skills to simplify complex topics and influence decision-making, both written and verbal.
• Comfortable working with data, including analysis and interpretation.
• Experience working as part of a virtual and global team.
• A collaborative, accountable, and open-minded team player who thrives in a rapid and agile working environment.

What We Offer

While this role is advertised as full-time, flexible working options are open for discussion. Unilever strives to create a family-friendly and inclusive workplace that fosters possibilities for all employees.

Diversity at Unilever means inclusion, embracing differences, creating opportunities, and growing together for better business performance. We provide full and fair consideration to all applicants and support ongoing development regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, pregnancy and maternity. Reasonable adjustments are available during the application and interview process to enable candidates to present their best selves. For more information, including about our Employee Resource Groups, please visit Equity, Diversity & Inclusion (unilever.com).

Location

Unilever announced plans in June 2020 to consolidate several offices into a new campus in Kingston-upon-Thames by early 2025. However, on 8 August 2024, a proposal was made to retain the central Head Office at 100 Victoria Embankment (100VE), London, until the lease expires in 2027.

During the consultation period, the role will be based at 100VE. Following consultation, the place of work will be confirmed as either 100VE until 2027 or 100VE until early 2025 and then Kingston-upon-Thames. Candidates and employees will be notified of the final location after consultation concludes.