Senior Content Strategist, Creative Studio

Overview

Trustpilot is a profitable, high-growth FTSE-250 company with a vision to become the universal symbol of trust. As the operator of the world’s largest independent consumer review platform, we are seeking a strategic and creative Senior Content Strategist, Creative Studio to shape how we tell the Trustpilot story across the entire customer journey, from consumers to businesses. This role combines strategy and hands-on execution, working at the intersection of brand, product, and performance marketing to create high-impact, insight-driven content for global audiences.

What You’ll Be Doing

• Own a unified global content strategy across B2B and B2C, including long-form business guides, SEO-driven web pages, and editorial content that supports consumers throughout their product journey.
• Collaborate with content team members to ensure all copy meets the highest standards for clarity, tone, and strategic alignment.
• Manage a hybrid content ecosystem of in-house creators, agencies, freelancers, and AI tools, balancing quality with scale to meet evolving marketing needs.
• Work cross-functionally with Brand, Product Marketing, Social, Analytics, and PR teams to deliver content aligned with business goals and campaign priorities.
• Lead and develop our AEO/SEO strategy in partnership with web and digital teams to increase organic visibility and content discoverability.
• Experiment with new content formats such as video, podcasts, interactive tools, and AI-generated content to enhance reach, engagement, and innovation.
• Use performance insights from tools like Google Analytics and SEMrush to optimise content effectiveness and maximise impact.

Who You Are

• Proven experience in content marketing, copywriting, or editorial roles, ideally with a mix of B2B and B2C.
• A positive, collaborative team player who approaches challenges with curiosity and quickly masters new systems and strategies.
• A strong storyteller and editor with a keen eye for clarity, tone, and audience value.
• Experienced in building and scaling content strategies that drive awareness, engagement, and conversion.
• Skilled in leading multi-channel content programmes involving distributed teams, freelancers, and agency partners.
• Confident in integrating content and SEO, using analytics tools to optimise performance.
• Familiar with CMS platforms, content workflows, and AI tools that support scalable content delivery.
• Curious, collaborative, and results-focused, always seeking new ways to connect content to company goals.
• Experience in B2B SaaS or tech-led organisations is advantageous.

What’s In It For You

• Flexible working options to support your work-life balance.
• Competitive salary package plus bonus.
• 25 days holiday per year, increasing to 28 days after two years’ service.
• Two paid volunteering days annually to support causes important to you and your community.
• Access to learning and development through Trustpilot Academy and Blinkist.
• Pension scheme and life insurance.
• Health cash plan, online GP service available 24/7, and Employee Assistance Programme.
• Full access to Headspace mindfulness app to promote positive mental health.
• Paid parental leave.
• Season ticket loan and cycle-to-work scheme.
• Central office location with table tennis, gaming corner, coffee bars, snacks and refreshments.
• Regular company-wide events, team socials, and Employee Resource Group activities.
• Access to over 4,000 discounts on travel, electronics, fashion, fitness, cinema and more.
• Independent financial advice and free professional mortgage broker advice.
• Talent acceleration programmes to support career growth at all stages.

Still Not Sure?

We are committed to creating a diverse, equitable, and inclusive workplace. We welcome applications from all backgrounds and encourage you to apply even if you do not meet every requirement. We value your experiences and how you will contribute to our culture.

About Us

Founded in 2007, Trustpilot’s mission is to be the universal symbol of trust by connecting consumers and businesses through reviews. We are open, independent, and impartial, helping consumers make informed choices and businesses build trust, grow, and improve.

Today, Trustpilot hosts over 300 million reviews and serves 64 million monthly active users worldwide, with 140 billion annual Trustbox impressions. We employ over 1,000 people across offices in Copenhagen, Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan, and New York.

Our culture is built on connection, collaboration, respect, and diversity. With over 50 nationalities represented, we are proud to be an equal opportunity employer fostering diverse perspectives and ideas.

We offer autonomy to shape a career you can be proud of and invite you to join us at the heart of trust.

Equal Opportunities and Data Privacy

Trustpilot is committed to an inclusive environment where all individuals can thrive. We consider all applications without regard to race, ethnicity, national origin, religion, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.

As a global company, your personal data will be processed in accordance with our Privacy Policy, which includes international transfers as necessary to support our operations.

If you have a disability and require adjustments during the application or recruitment process, please contact our People Team quoting the role you are applying for.