Senior Mobile Paid Social Manager / Lead

Overview

We are seeking a Senior Mobile Paid Social Manager/Lead to join an app-first business, responsible for driving two of their most popular products. This role offers the opportunity to lead a dedicated paid social team, owning strategy, planning, forecasting, and budget management, while reporting directly to a senior executive.

Key Responsibilities

• Lead full funnel paid social strategy across platforms including Meta, TikTok, YouTube, and others
• Manage creative and audience testing to optimise campaign performance
• Oversee bid optimisation, budget control, and ROI/ROAS analysis
• Make fast, data-driven decisions combined with instinctive judgement
• Collaborate closely with cross-functional teams such as analytics, creative, and product marketing

Candidate Requirements

• Proven experience in iOS app acquisition at scale
• Demonstrable experience managing six-figure paid social budgets
• Strong focus on constant creative testing and optimisation
• Full ownership of campaigns from start to finish
• High standards for outcomes and the quality of work delivered

About You

You are a skilled professional who understands your craft thoroughly. You thrive in an environment that offers autonomy, pace, and responsibility, and you enjoy working on products that real people value and use daily.