Senior Paid Media Manager

Contract: Full-time, Permanent

Location: Hybrid – Salford, Greater Manchester (2 days in office, 3 days remote)

About the Role:
An exciting opportunity for an experienced paid media professional to lead strategy, drive campaign performance, and manage a high-performing team. This role oversees large-scale paid social campaigns, collaborating closely with creative, data, and client teams to deliver world-class results across multiple platforms including Meta, TikTok, Pinterest, LinkedIn, and more.

What You’ll Be Doing:

• Develop and lead paid social strategies to drive awareness, lead generation, and performance
• Oversee planning, setup, execution, and optimisation of campaigns across multiple social platforms
• Analyse campaign data using ROAS, CTR, CPA, and conversion tracking to generate insights
• Lead client communication, presenting results and actionable recommendations with clarity and confidence
• Partner with creative teams to brief and refine high-performing ad assets
• Mentor and manage junior team members, fostering growth and learning
• Drive innovation by testing new formats, tools, and features across platforms
• Manage budgeting, forecasting, pacing, and reporting to ensure accuracy and efficiency

What You’ll Bring:

• Proven experience managing large paid social budgets and strategies
• Deep understanding of platform best practices across Meta, TikTok, Pinterest, LinkedIn, and others
• Experience with cross-channel attribution, GA4, UTM tracking, and analytics platforms
• Strong leadership skills and experience mentoring in an agency or fast-paced setting
• Advanced analytical ability to turn complex data into clear insights
• Proficiency in Excel or Google Sheets for reporting and data analysis
• Strategic mindset with strong commercial awareness

What’s on Offer:

• 25 days annual leave + Bank Holidays, Christmas shutdown, and your birthday off
• Loyalty holidays – earn an extra day per year (up to 5 additional days)
• 2 wellness days per year or £100 allowance
• Hybrid working and flexible hours (core hours 10:00–16:00)
• Discretionary bonus scheme based on performance
• Monthly value awards and regular social events, including summer and Christmas parties
• Free fruit, snacks, and drinks in the office
• Enhanced maternity, paternity, adoption, shared parental, and fertility support policies
• Enhanced company sick pay
• Employee assistance programme with 24/7 access