Senior Social Media Executive – Hybrid

Overview

Blue Light Card is seeking a Senior Social Media Executive to join the Brand & Communications team. This role is pivotal in delivering the social and community strategy, driving engagement across social media and community platforms for both Blue Light Card and Defence Discount Service. Reporting to the Head of Social and Community, the successful candidate will work collaboratively across multiple teams to support brand, marketing, and business objectives.

The Role and the Team

The Senior Social Media Executive will manage the day-to-day social media presence, ensuring content and conversations resonate with members. This hands-on role requires balancing planned activity with real-time engagement, working closely with brand, partnerships, content, and member operations teams to deliver timely and relevant messaging.

What You’ll Do

• Manage the day-to-day social media presence across owned channels, community forums, and wider member-active spaces
• Develop and own the social media content calendar for both brands, ensuring content is timely, relevant and member-first
• Drive engagement through community-led messaging that builds trust, connection and conversation
• Work closely with the partnerships team to deliver partner and member-focused content, including campaigns, competitions and offers
• Collaborate with member operations to support customer queries, ensure consistent experiences and moderate community forums
• Plan, execute and measure experimental social content alongside the Head of Content Marketing
• Create social media assets or brief designers and agencies to deliver high-quality content across formats
• Measure and report on social performance, using insights and trends to inform a test-and-learn approach

What You’ll Bring

• Proven experience in social media and community management within a marketing or communications role
• Experience working with community-driven or membership-based audiences
• Strong organisational skills with the ability to plan ahead while reacting quickly to emerging opportunities
• Excellent communication skills and confidence working cross-functionally with multiple teams
• Hands-on experience using social media and community management tools
• Confidence creating or commissioning social content across image and video formats
• Ability to work autonomously, manage competing priorities and meet deadlines
• A proactive, self-starting mindset with a genuine passion for community and engagement

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. This mission drives us to go further, think bigger, and create meaningful experiences. By focusing on member happiness, we deliver unrivalled discounts, innovative products, and world-class service.

We embrace smarter, bolder ways to deliver real impact. We take ownership, move fast, and collaborate closely to build something special.

We are committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working and value in-person collaboration. We encourage time in our offices, either at HQ in Leicestershire or our London Holborn office, where you can enjoy fully stocked snack drawers. The frequency and location of office attendance will vary depending on the role and team. While flexible, fully remote working is not available.

What We Offer

• Hybrid working and flexible hours
• Free parking and EV charging onsite at HQ
• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
• A company bonus scheme
• Your own Blue Light Card and exclusive access to thousands of discounts
• Generous funded BUPA medical insurance covering pre-existing conditions
• Group auto-enrolment pension plan
• Enhanced parental leave and absence leave
• Healthcare cashback plan
• Employee assistance programme including mental health support and mental health first aiders
• Great social events such as festive party, summer party, team socials, and sports matches
• Regular company-wide recognition events including monthly Light’s Up and annual Shine awards
• Relaxed dress code and modern office space with games area, chill-out areas, book club, free drinks and snacks
• Onsite gym at HQ with access to free HIIT and stretch classes
• Strong learning and development culture with a personal growth fund