Senior Social Media Manager

Overview

Since its launch in early 2022, Cinnamood has established itself as an innovation leader in specialty bakery and coffee, operating more than 50 locations across 10 countries. With ongoing expansion plans throughout Europe, Asia, and America, the brand continuously evolves, requiring strong visual identities and consistent communication across all touchpoints.

The concept centres on delivering an exceptional experience, combining bold flavours with a distinctive design language that transforms every visit into a lifestyle moment. The Senior Social Media Manager (m/f/d) will be responsible for shaping how this experience is communicated organically across all markets. This role involves leading community managers, defining platform strategies, aligning with influencer and paid media activities, and translating performance insights into structured growth. The successful candidate will combine strategic thinking with hands-on execution to build a scalable international organic social function.

Your Responsibilities

• Own and develop the organic social media strategy across all countries and platforms, with a strong focus on Instagram, TikTok and LinkedIn
• Develop and execute a clear LinkedIn content strategy to strengthen employer branding, expansion storytelling and corporate positioning
• Plan content around local, regional and international holidays, events and cultural trends to ensure ongoing relevance in each market
• Directly manage and lead community managers across markets, ensuring full compliance with marketing guidelines and quality standards
• Educate internal community managers on platform dynamics and social trends
• Personally handle community management in selected key markets depending on language skills
• Build and maintain structured posting plans and editorial overviews for key markets
• Identify trends early and proactively test new content formats
• Work closely with influencer marketing and paid media teams to ensure campaign alignment across channels
• Create structured performance reports and dashboards, translating insights into clear strategic recommendations
• Define and implement escalation processes for sensitive community or reputational topics

Your Profile

• Minimum 5 years’ experience managing professional social media accounts across companies or agencies, with measurable results
• Strong hands-on expertise in TikTok strategy and execution
• Proven experience developing content strategies and managing LinkedIn accounts for corporate or employer branding purposes
• Deep understanding of branding and how to translate positioning into platform-native content
• Experience leading community managers or small social teams
• Strong analytical mindset and confidence in building performance reports
• Fluent English is essential
• German is a strong plus
• Additional languages are advantageous
• Willingness to travel to stores and occasionally support launches
• Comfortable and willing to appear on camera for marketing content when needed

Nice to Have

• Experience in food & beverage or retail sectors
• Strong ability to shoot and produce vertical short-form video content (TikTok / Reels)
• Comfortable appearing on camera when required

What We Offer

• High ownership and visible impact within a fast-growing international brand
• Design-oriented office located in central Barcelona
• Hybrid working setup with flexible hours
• Employee discounts and team events
• Opportunity to build and scale the organic social function across multiple countries