Senior Social Media Manager – Spark

Overview

Spark is a pioneering force in the personal productivity space on Apple devices, having shaped the landscape since 2007. Our mission is to empower individuals and teams with innovative technology, enhancing their efficiency and creativity. We are dedicated to crafting exceptional mobile and desktop experiences for those who aspire to achieve more.

Role: Senior Social Media Manager

The Senior Social Media Manager will be responsible for ensuring that our brand is seen, heard, and loved by members of our existing and potential community. In this role, you will develop and execute a social communications strategy for Spark, including social media, influencer collaborations, partnerships, and PR efforts to build a lasting, engaging presence in the market.

Responsibilities

• Own and execute Spark’s social media strategy across all channels, setting quarterly OKRs aligned to product and GTM priorities.
• Lead social editorial calendar and oversee end-to-end content production alongside in-house team of marketers and designers.
• Develop efficient briefing, production, and approval workflows that help us maintain quality at scale.
• Launch and grow Spark’s TikTok and Instagram presence.
• Define and track KPIs, run experiments, and provide regular reports and insights with data-driven recommendations.
• Engage with Spark’s community and respond to conversations; manage social crisis workflows in coordination with support and legal.
• Initiate and manage relationships with influencers and evangelists.
• Partner with marketing and product teams on campaigns and launches.
• Manage social listening to capture opportunities and feedback; translate insights into proposed actions.
• Stay current on platform trends and test new content formats backed by a clear learning agenda.

About You

• 5+ years of experience in social media management for B2C or B2B SaaS brands.
• Proven track record growing social channels (especially LinkedIn, Twitter, TikTok, Instagram).
• Excellent English writing and editing skills (near-native fluency).
• Strong understanding of analytics, KPIs, and reporting.
• Ability to translate complex product benefits into engaging social content.
• Experience with community engagement, social support, and influencer outreach.
• Strong project management and organisational skills.
• Ability to operate independently and strategically in a fast-paced company.

Would Be a Plus

• Familiarity with productivity, communication, or SaaS products.
• Experience with Reddit and Slack communities.
• Experience with paid social campaigns.
• Design or video editing skills (e.g., Figma, CapCut).
• Experience building ambassador or evangelist programs.
• Prior startup experience.

What You Will Get at Readdle

• Customer-centric culture: We put our users at the heart of everything we do. Every team member has the opportunity to engage directly with customers, gaining insights that shape meaningful, delightful experiences for millions worldwide.
• Relentless growth: We’re committed to mastery in our craft. We take ownership of our work, decisions, and outcomes, and we see feedback as a catalyst for growth. Every challenge is an opportunity to learn, evolve, and raise the bar.
• Exceptional people, exceptional team: Our greatest strength is our people. We care deeply about each other, work transparently, and celebrate collective success. Together, we build an environment where everyone can do their best work and grow beyond their potential.
• Real impact: We design products that truly matter. Our focus is on delivering tangible value, simplifying complexity, pushing boundaries, and continuously improving how we build and deliver solutions to our users.
• Culture of innovation: We embrace curiosity and creativity in everything we do. Fresh ideas are not just welcomed, they’re expected, celebrated, and turned into real innovations that shape the future of our products and company.