Senior Social Strategist

Overview

Time Out is seeking a strategic and culturally aware Senior Social Strategist to join our Social & Video team based in Covent Garden, London. This hybrid role (3 days in-office, 2 days remote) reports to the Head of Social & Video, UK, and focuses on shaping the future of our social and video presence across London and Travel channels. The successful candidate will combine strategic insight with creativity, content creation, and occasional on-camera representation to optimise and grow our social media platforms.

Key Responsibilities

• Lead the strategic performance and growth of Time Out’s social channels (London & Travel).
• Own publishing strategy and execution, ensuring content is delivered at the optimal time, frequency and format for each platform.
• Analyse audience behaviour and platform insights to continuously improve reach, engagement and content performance.
• Develop structured testing frameworks to refine content packaging and distribution strategies.

• Partner closely with editorial teams to ensure content is socially optimised without compromising quality or brand voice.
• Help shape social-first formats that can scale across platforms.
• Identify opportunities to turn standout editorial moments into high-performing social franchises.

• Contribute actively to content creation across platforms, including filming, scripting and shaping social-first formats.
• Be confident appearing on camera where appropriate, whether fronting explainers, hosting short-form formats or representing Time Out at events.
• Capture and direct social-first, phone-shot content on location when required.
• Stay closely connected to cultural moments and platform trends to keep Time Out at the forefront of what’s happening.

• Own and manage the social publishing calendar across platforms.
• Balance planned, reactive and trend-led content.
• Ensure consistent, high-quality output across Instagram, Facebook, TikTok and YouTube.

Person Specification

• Significant experience in social media strategy and platform optimisation.
• Strong understanding of Meta, TikTok and YouTube mechanics.
• Proven ability to grow audiences through data-informed decision making.
• Deep knowledge of platform algorithms and content distribution strategies.
• Confident on camera and comfortable filming social-first content when required.
• Experience working cross-functionally with editorial and creative teams.
• Passionate about culture, cities and the stories that bring them to life.

About Our Culture

At Time Out Group, we believe in diversity and equal opportunity for all. We do not discriminate against candidates on the basis of age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, marriage and civil partnership, pregnancy or maternity. We believe diversity fosters creativity and personal and professional growth, enabling us to learn from each other.

We promote an open culture where ideas are shared candidly, and where experimentation and the freedom to succeed are encouraged. Everyone has the right to express themselves authentically, enriching our collective experience. We are committed to social justice, an open world, and the pursuit of happiness — after all, we are in the happiness business.

About Time Out Group plc

Time Out Group is a leading global media and hospitality business inspiring people to experience the best of the city. Founded in London in 1968, Time Out has become the go-to source for locals and visitors seeking urban culture, food, drink, theatre, film, travel and entertainment.

Through Time Out Media and Time Out Market, the Group offers curated content and experiences across multiple digital and physical channels including websites, mobile, social media, videos, newsletters and live events. Operating in over 350 cities and 50 countries, Time Out connects global brands and local talents with a valuable audience through bespoke multichannel advertising solutions.

Time Out Market is the world’s first editorially curated food and cultural market, bringing the best chefs, drinks and cultural experiences under one roof. Since opening its first market in Lisbon in 2014, it has expanded to 13 locations worldwide, including New York, Boston, Montreal, Chicago, Dubai, Cape Town, Porto, Barcelona, Bahrain, Osaka and Budapest, with further expansion planned.

Time Out is a dynamic and pioneering brand supported by a global team collaborating across cities such as New York, Paris, Cape Town and Sydney. Our success is built on expertise, authenticity and collaboration.