Social Creative Director
Job Description
Overview
Newgen is a social-first creative and creator agency with over 100 digital and social natives across offices in London, Manchester and New York. We specialise in leveraging culture, communities and creativity to help clients connect with audiences in meaningful and impactful ways. Our mission is to revolutionise advertising by aligning it with how people interact, share and make decisions in the digital age, combining analytics, trend insights, cultural understanding and creativity to foster genuine collaborations between brands and influential creators.
About Newgen
Our clients include Samsung, PepsiCo, Cetaphil, Epic Games, Gillette and more, trusting us to deliver best-in-class, full-service work across Data and Insights, Strategy, Creative, Production, Creator/Influencer, Talent Management and Media Management.
Newgen EMEA operates a hybrid working culture from our London and Manchester offices, expecting at least three days per week in the office, with Tuesday, Wednesday and Thursday mandatory. This balance supports focused work, collaboration and a healthy company culture.
Join us to be part of a forward-thinking, ambitious team shaping the future of social creativity.
The Role
We are seeking an outstanding Social Creative Director to lead the campaign department during the current Executive Creative Director’s maternity leave, reporting to her upon her return. This senior role will carry the torch for best-in-class creative output, driving social-first campaigns that grow brands from communities upwards. The ideal candidate will be a passionate creative fluent in social and creator-first approaches, with a strong understanding of the broader brand landscape.
This role offers autonomy to lead creative projects and client presentations, create showcase campaigns, and steer the department in the absence of the ECD. The successful candidate will also collaborate with the content team to ensure the ambition and quality of organic output.
We value a collaborative and supportive creative culture and seek an individual who shares this ethos and is motivated by our mission and growth trajectory.
The candidate should have at least 8 years’ experience within a creative agency and an inspiring portfolio of conceptualised and delivered campaigns for major brands.
Newgen operates a hybrid working model with a minimum of three days in the office or on shoots, with occasional additional in-person days required for delivery and pitches.
Responsibilities
- Conceptualise and lead social-first campaigns delivering best-in-class creativity designed to transcend platforms
- Collaborate with the editorial social team to execute campaign creative optimised across channels
- Educate and upskill junior team members in campaign creative development
- Work with studio, design and production teams to execute campaigns to the highest standard
- Present to clients and sell in creative work that is on brand and positively challenges conventions
- Bring positive and proactive energy to the team, inspiring the agency creatively
- Lead creative workshop sessions across the agency to foster a strong creative culture
- Manage and support the current creative team, aiding their professional growth
Requirements
- Minimum 8 years’ experience in a creative agency
- Impressive portfolio of social-first work
- Strong understanding of brand strategy and confidence in leading platform work
- Passion for social and creator-first creative approaches
- Ability to lead and inspire a creative team
Benefits
- 36 days holiday per year, including a 10-day block “reset”, Christmas closure and birthday day off
- Ben Allowance – subsidised bespoke benefits package including childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo and more
- Access to Vitality healthcare for health insurance
- Enhanced maternity and paternity policies, including for same-sex and non-binary couples
- Enhanced compassionate leave to allow adequate time off when needed
- Flexible working hours to suit individual needs
- Company away days
- Community days – paid time off to support causes you believe in
- Various clubs and societies, with opportunities to suggest new ones
- Holiday office closure and additional time off for religious holidays
