Social-first Content Producer (fixed-term Contract)

Overview

Golley Slater is seeking a creative, social-first Content Producer on a 6-month fixed-term contract to work exclusively on Transport for Wales (TfW) projects. This part-time role (3 days per week) is hybrid, requiring at least one anchor day per week in TfW offices, ideally on Tuesdays. The successful candidate will be employed by Golley Slater but will work closely with TfW’s marketing and social teams to create engaging, platform-appropriate content that supports marketing campaigns and drives brand engagement.

Role Purpose

The Content Producer will help shape Transport for Wales’ digital presence by producing creative content that amplifies marketing campaigns, taps into cultural and social trends, and supports authentic, community-driven storytelling. The role involves collaboration with TfW teams to deliver content that connects with audiences and builds brand affinity, while ensuring alignment with TfW’s objectives, tone of voice, and visual identity.

Key Responsibilities

• Social-First Content Creation
  • Develop creative, platform-appropriate content for Instagram, TikTok, Facebook, LinkedIn, and YouTube.
  • Produce short-form video, animations, and graphics designed to maximise engagement and reach.
  • Capture photography and video for campaigns and brand storytelling.
• Campaign Integration
  • Translate campaign ideas into compelling social content that amplifies TfW’s marketing activity.
  • Create content that supports campaigns and stands independently to build brand presence outside campaign cycles.
  • Ensure all content aligns with TfW’s objectives, tone of voice, and visual identity.
• UGC & Community Engagement
  • Support TfW teams in capturing and curating authentic user-generated content using mobile devices.
  • Provide guidance and best practices for creating UGC that feels genuine and on-brand.
• Reactive & Trend-Led Content
  • Monitor social trends and cultural moments to create timely, relevant content.
  • Suggest and produce reactive content that keeps TfW’s social presence fresh and engaging.
• Performance & Optimisation
  • Work with TfW’s social team to review analytics and adapt content for maximum impact.
  • Apply insights to improve engagement and reach across platforms.
• Collaboration & Workflow
  • Manage multiple projects simultaneously, ensuring deadlines are met.
  • Maintain organised workflows for content storage, version control, and asset management.
  • Respond to feedback from TfW stakeholders and adapt content accordingly.
  • Ensure bilingual (Welsh/English) and accessibility best practices are followed.

Skills & Experience

• Proven experience creating social-first content for marketing campaigns and brand storytelling.
• Strong understanding of social media platforms, formats, and audience behaviours.
• Strong filming and editing skills, with ability to self-shoot and deliver polished outputs.
• Ability to adapt creative ideas into multiple formats for different platforms.
• Excellent organisational skills, time management, and attention to detail.
• Creative flair and ability to generate new ideas aligned to campaign and brand objectives.
• Basic copywriting skills for captions and social posts.

• Proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator).
• Experience producing content in a bilingual or multilingual context.
• Knowledge of accessibility standards for video and digital content.
• Familiarity with TikTok/Reels trends and short-form storytelling.
• Experience with influencer or creator collaborations.
• Photography skills.
• Familiarity with social media analytics and optimisation.
• Experience working with public sector, transport, or large-scale consumer brands.
• Full UK driving licence and access to transport for location filming.

Contract Details

• Duration: 6 months fixed term
• Hours: 3 days per week
• Salary: Competitive salary, based on level of experience
• Location: Hybrid (with regular visits to TfW offices)
• Employer: Golley Slater (working exclusively on TfW projects)

What This Means in Practice

You will be employed by Golley Slater for HR and support purposes but will work exclusively on Transport for Wales projects. TfW will manage your workload, priorities, and creative briefs, while Golley Slater will provide employment support, equipment, and professional development. This arrangement offers agency support alongside the opportunity to focus your creativity on one of Wales’ most high-profile public sector brands.