Social Media Analyst

Overview

We are seeking a motivated Social Media Analyst to join our growing team. This role is ideal for someone passionate about social platforms, with a strong understanding of digital behaviour and a talent for turning data into actionable insights. You will support the social strategy for our major intellectual properties including Pocoyo, Heykids, Rabbids, and Maya The Bee by ideating and evaluating content, tracking emerging trends, scheduling posts, and analysing performance.

Responsibilities

• Community Engagement: Monitor and respond to comments, messages, and mentions to support community building and brand engagement.
• Performance Analysis: Assist in gathering and analysing social media metrics to evaluate organic performance and campaign effectiveness, suggesting improvements.
• Dashboard Building: Build, update, and maintain social media performance dashboards to visualise metrics, track growth, and support data-driven decision-making.
• Content Scheduling: Plan and schedule posts across platforms such as Instagram, Facebook, and TikTok using native scheduling features.
• Content Ideation & Creation: Participate in brainstorming sessions to develop fresh, engaging content ideas and use tools like CapCut for quick edits.

Outcomes

• Build a strong grasp of the audience and goals behind each IP to better understand the social media strategy specific to each IP.
• Develop a solid understanding of the kids’ content landscape on social media.
• Learn the different content formats tailored to each platform.
• Become comfortable with scheduling and creating content snippets using video editing tools such as CapCut and Canva.

• Independently schedule posts across platforms.
• Assist in creating platform-specific content using Canva and CapCut.
• Analyse social media data to uncover patterns and actionable insights, enhancing dashboards accordingly.
• Build a deep awareness of the company’s objectives and key results to guide the strategic direction of social media efforts.
• Deepen expertise in the kids’ content space and its unique dynamics.

• Proficiently forecast social trends and analyse social media data using benchmarking to optimise performance.
• Autonomously update dashboards and identify new KPIs to guide content strategy for each IP.
• Create clear and effective visual reports to present key data insights.
• Maintain strong relationships with other teams, partners, and licensees through collaborative social media strategies.
• Sharpen quick editing skills across Canva and CapCut.