Social Media And Digital Content Executive

Overview

GoFibre is seeking a Social Media & Digital Content Executive to join their growing team. Offering a salary of £32,000, the role includes 31 days holiday, discounted gym membership, enhanced pension, private healthcare, employee wellbeing support, and career coaching. This is an exciting opportunity to contribute to a company dedicated to revolutionising broadband connectivity in rural Scotland and northern England.

Who We Are

At GoFibre, we are on a mission to transform broadband capabilities for homes and businesses in rural towns and villages across Scotland and the north of England. Our goal is to connect communities with digital capabilities equal to those in cities, while maintaining a strong commitment to environmental responsibility and social value in the areas we serve.

We are rapidly expanding and continue to secure investment for our infrastructure, services, and people through strategic partnerships. Our offices are located in central Edinburgh, offering stunning 360-degree city views, and in the coastal town of Berwick Upon Tweed, both conveniently close to transport links.

How We Work

Collaboration, innovation, commitment, and continual improvement are the foundations of our success. We operate in a dynamic environment where no two days are the same. We think quickly, move fast, and embrace challenges and opportunities with enthusiasm. Supporting one another and maintaining a healthy work-life balance are key to our culture, alongside a shared sense of humour and mutual respect.

If this sounds like the kind of place you want to work, please read on.

The Team

As a Social Media & Digital Content Executive, you will shape GoFibre’s digital presence by creating and managing compelling content that builds brand awareness, engages online communities, and converts followers into customers. Your efforts will be crucial in generating leads and driving growth across both national and regional markets.

What You Will Be Working On

• Manage GoFibre’s social channels including Facebook, Instagram, TikTok, and LinkedIn
• Create bold, engaging videos and visuals using tools such as Canva, CapCut, or native platform features
• Brief agencies or freelancers when scaling up content production
• Bring the GoFibre brand to life online by capturing authentic community stories from build areas
• Consistently produce content that drives awareness, leads, and sales
• Plan and post with purpose, ensuring every caption, image, and clip sparks engagement
• Collaborate with the Community Engagement team to maintain a friendly, human, and unmistakably GoFibre voice
• Create targeted email campaigns to attract new customers and retain existing ones
• Track performance, share insights, and identify trends to keep GoFibre ahead of the digital curve
• Support website updates and marketing campaigns that further GoFibre’s growth

What You Will Bring To The Role

• Experience creating engaging posts across multiple social media platforms that drive customer interaction
• Proficiency with digital tools such as Canva, CapCut, HubSpot, and Buffer, alongside a good understanding of CRM systems and email marketing platforms
• A results-driven approach, using data to improve ROI, generate leads, and support sales growth through creative digital marketing
• Strong writing skills, from catchy captions to longer-form stories tailored to different audiences and campaign objectives
• Ability to manage multiple social channels simultaneously, maintaining consistent brand voice, steady content flow, and alignment with business goals

Equal Opportunities

GoFibre values diversity and believes a varied workforce is a strength. We are committed to equal opportunities and inclusion, encouraging applications from all suitably qualified candidates regardless of age, disability, gender, race, religion, or sexual orientation. Together, we form the GoFibre family, united by our goals and dedicated to delivering best-in-class service while supporting and appreciating one another.