Social Media Channel Specialist

Overview

We are seeking a Social Media Channel Specialist to lead and expand Canon’s creator and influencer presence across Europe. This role involves building strong partnerships with creators, developing engaging social content, and connecting Canon with the next generation of creators through authentic, trend-driven campaigns that support both brand awareness and commercial objectives.

About Canon

Canon has been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, Canon is driven by bold ideas, collaboration, and a commitment to making a positive impact. With a strong presence across EMEA for over 60 years, our regional headquarters in London and Amstelveen support operations in more than 120 markets. We pride ourselves on a diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.

Why Join Us?

• Be part of a diverse, energetic team with over 50 nationalities at our EMEA HQ
• Enjoy hybrid working (3 days in office, 2 days from home)
• Benefit from flexible hours, professional development, and a wide range of perks
• Minimum of 25 days of personal holiday per year, with up to 5 days of holiday purchase available
• Access a competitive salary, comprehensive benefits, a generous pension scheme, and up to 38% discount on Canon products
• Work for a company that values sustainability, inclusion, and personal growth
• Excellent transport links including the Elizabeth Line, Stockley Park low-cost shuttle bus, and free on-site parking

Skills and Knowledge Required

• 3–5 years’ experience managing content creator and influencer relationships for a brand or agency
• 1–2 years’ experience creating and editing content
• Experience with paid social media advertising and usage rights negotiations
• 1–2 years’ experience managing agency teams and campaign budgets
• Strong understanding of platform-specific best practices and algorithms
• Proficiency in tools such as Meta Business Suite, Hootsuite, Sprout Social, Canva, or Adobe Creative Suite
• Familiarity with Google Analytics, social media analytics, and campaign tracking tools
• Excellent writing, editing, and communication skills
• Proven ability to manage multiple projects and meet tight deadlines
• Understanding of SEO and content marketing principles
• Knowledge of influencer marketing and affiliate campaigns

Experience Required

• Developing and executing influencer and creator strategies across B2C and B2P audiences
• Proven track record in influencer marketing and creator partnerships
• Strong understanding of social platforms, content formats, and audience engagement
• Experience managing external agencies and handling budgets with clear ROI
• Ability to navigate complex stakeholder environments and drive integrated execution
• Skilled in identifying and reacting to cultural and platform-specific trends
• Familiarity with affiliate marketing and performance-based influencer campaigns
• Understanding of content licensing, intellectual property, and brand safety protocols

Canon Core Behaviours

• Drive for results
• Focus on the customer
• Take ownership and accountability
• Act as a team player
• Show courage and conviction
• People orientated
• Caring for self and others

Salary

£38,000 – £44,000 per annum, plus 10% bonus (dependent on experience)

Key Responsibilities

• Identify, nurture, and manage relationships with creators, influencers, and digital storytellers (B2C, B2P) aligned with Canon’s brand values and audience
• Oversee kit loans, gifting, and collaboration logistics
• Align governance and messaging with Corporate Communications and Brand teams

• Manage scope of work (SOW), performance, and budget of the selected influencer agency
• Define business cases for bespoke tool requirements and lead implementation and usage across teams and NSO

• Commission user-generated, non-branded content for Canon EMEA’s TikTok channel, maintaining a consistent and engaging content schedule in collaboration with the social media channel specialist
• Manage a central bank of influencer/creator-led assets for use by central and NSO teams; support local NSO teams in working with creators and securing rights for content usage beyond local scope
• Continuously optimise content based on platform trends, audience behaviour, and performance analytics
• Collaborate with internal teams and creators to ensure content aligns with Canon’s brand tone, visual identity, and strategic objectives

• Monitor social trends and lead the creation of reactive content to drive platform engagement
• Establish agile processes with Corporate Communications and Brand teams to enable timely and relevant content production
• Grow Canon’s authentic reach via creators’ channels, embedding Canon products within the creator community to increase social mentions and brand preference among aspiring creators and younger audiences

• Drive sales through creator partnerships in close collaboration with the Affiliates team
• Ensure transparent reporting and performance tracking to demonstrate ROI and business impact
• Manage budgets efficiently across all projects, ensuring timely and accurate payments

• Partner with Marketing Strategy, Product Marketing, Legal/IP, Digital, and Analytics teams to ensure content compliance, product alignment, and performance measurement
• Support NSOs with scalable strategies and localised execution