Social Media & Community Specialist

Overview

LN-CC, described by Highsnobiety as “the last great independent concept store in the world,” has been a pioneering force in fashion since its launch in 2010. Situated in Dalston, London, within the unique setting of a former boxing club, LN-CC combines retail, a library, and a club under one roof, creating a cultural and social hub that connects innovators across fashion, music, and art. The brand is recognised globally for its contemporary, street, and conscious fashion offerings, continually evolving to meet the needs of the next generation.

Location

London, E8

Reporting To

Creative Director

Hours

Freelance

Role Summary

LN-CC is seeking a dynamic and forward-thinking Social Media Community Specialist to scale its social channels while maintaining brand integrity and cultural credibility. This hands-on role requires a blend of creative instinct and performance insight to build engaging, platform-native content that increases reach, drives engagement, and converts audiences into a loyal community and customers. The ideal candidate will have a strong understanding of luxury fashion culture and social media growth mechanics.

Main Duties and Responsibilities

• Develop and execute a clear growth strategy aligned with LN-CC’s brand positioning.
• Identify audience growth opportunities across all content formats.
• Monitor performance metrics and optimise content based on data insights.
• Implement tactics to drive follower growth, engagement rate, reach, and conversion.
• Write captions aligned with LN-CC’s tone of voice.
• Manage content calendar and posting schedule.
• Build and nurture an engaged, fashion-forward community.
• Engage with followers, collaborators, and industry voices.
• Identify relevant cultural conversations and moments.
• Proactively seek creator collaborations and amplification opportunities.
• Track all key KPIs and provide weekly and monthly performance insights.

Skills and Requirements

• 3-5 years’ experience managing social media accounts in fashion, luxury, or culturally driven brands.
• Proven track record of growing social accounts.
• Strong understanding of Instagram algorithm mechanics.
• Strong visual eye aligned with LN-CC values.
• Comprehensive understanding of LN-CC and its positioning in the market.
• Ambitious, passionate, and driven with a strong work ethic.
• Inspiring and motivational with the ability to adapt to an ever-changing environment.
• Highly organised with excellent project management capabilities.
• Ability to multi-task under pressure.
• Unwavering personal integrity, credibility, and professionalism.