Social Media Content Creator
Job Description
Overview
Abelini Jewellery is a London-based online jewellery brand delivering high-quality, trend-led pieces worldwide. Founded in Hatton Garden, we combine traditional craftsmanship with modern accessibility, offering meaningful jewellery at fair prices. With rapid growth over recent years, we are expanding our creative team and looking for passionate individuals ready to be part of our journey.
The Opportunity
This is a unique, camera-facing creative role where your ideas and personality will directly shape Abelini’s social presence. We are seeking someone who can bring our brand to life through compelling short-form content, capturing a premium yet relatable “Old Money” aesthetic while driving engagement and conversions.
Your Role
You will be responsible for end-to-end social media content creation, including:
- Shooting high-quality video and photo content
- Editing content for short-form platforms
- Scriptwriting and concept development
- Staying up to date with trends and proposing content ideas
You will create content across Instagram, TikTok, Facebook, Pinterest, and YouTube. This role requires confidence on camera, attention to detail, and the ability to follow structured content briefs and brand guidelines.
Content Strategy You’ll Work With
All content aligns with four key pillars:
- Entertain – Interactive, engaging content (e.g. “Guess the Carat”)
- Inspire – Aspirational jewellery and lifestyle content
- Educate – Informational content (e.g. diamond basics, ring sizing)
- Convince – Trust-building and conversion-focused content
You will create content tailored to key customer personas such as proposers, brides, gifters, and self-purchasers.
Key Responsibilities
- Create engaging, high-quality short-form video content
- Present confidently on camera (or develop towards it)
- Style and showcase jewellery in a premium, elegant way
- Follow detailed content briefs and planning frameworks
- Maintain brand consistency in tone, visuals, and storytelling
- Ensure all content meets quality standards (lighting, composition, aesthetics)
- Collaborate with the marketing team and follow approval processes
Skills & Experience
- Hand modelling skills
- Photography and videography skills
- Experience creating Instagram Reels and TikTok content
- Photo and video editing skills
- Comfortable with basic lighting setups
- Basic jewellery styling knowledge (preferred)
- Strong understanding of social media trends
What We’re Looking For
- Creative, confident, and social media-savvy
- Strong visual eye and attention to detail
- Good written English and understanding of branding
- Organised and able to work independently
- Interest in jewellery, fashion, or design is a strong plus
Creative & Brand Standards
You will work within Abelini’s established creative framework:
- Aesthetic: Timeless, elegant “Old Money” luxury
- Lighting: Soft, premium, no harsh shadows
- Visuals: High-definition, clean compositions
- Tone: Approachable luxury—expert but relatable
Why Join Abelini
- Be part of a fast-growing global jewellery brand
- Work in a highly creative, content-driven environment
- Opportunity to shape brand storytelling and visual identity
- Collaborate with a passionate and ambitious team
Additional Information
Job Types: Full-time, Part-time
Pay: £28,000.00 – £35,000.00 per year
Expected hours: 16 – 40 per week
Experience: Social Media Content Creator: 1 year (required)
Work Location: In person
