Social Media Content Executive

Overview

British Airways, the nation’s flag carrier, has proudly connected Britain with the world for over 100 years. From launching the world’s first international scheduled air service between London and Paris to maintaining a spirit of originality and ambition, British Airways offers a career without limits. Whether you are a reassuring voice on the phone, a welcoming smile, a technical expert, or part of the team landing flights worldwide, a role at British Airways is yours to shape.

The Role: Social Media Content Executive

Join British Airways as a Social Media Content Executive within our Corporate Affairs team. This role is responsible for delivering exceptional content that drives our social media strategy and strengthens the British Airways brand globally.

What You’ll Do

• Create and publish high-quality content across British Airways’ social media channels, delivering compelling messaging that resonates with diverse audiences.
• Collaborate with influencers, partners, and internal stakeholders to ensure consistent and effective exposure on owned and earned platforms.
• Support the development and execution of integrated social media campaigns across paid, owned, and earned media to amplify global PR and marketing communications.
• Capture and edit creative content, including images, video, and animations, staying ahead of digital trends to keep channels fresh and engaging.
• Provide insightful social media analytics to inform decision-making across the airline.
• Act as a brand guardian, ensuring all content aligns with British Airways’ tone, values, and strategic direction.
• Advise and support colleagues across marketing, customer engagement, and corporate communications to align messaging and maximise impact.
• Manage community interactions across social media platforms, fostering a positive and responsive presence.
• Evaluate campaign performance and deliver actionable insights to drive continuous improvement.

What You’ll Bring To British Airways

• A collaborative, proactive mindset with excellent problem-solving skills.
• Natural relationship-building capabilities with the ability to influence at all levels.
• Confidence in navigating high-pressure environments with professionalism and discretion.
• A passion for creativity, innovation, and staying ahead of digital trends.

Your Experience

• Proven experience managing social media channels including TikTok, Instagram, LinkedIn, Facebook, and X (formerly Twitter) with high levels of engagement.
• Strong skills in photography, videography, and editing.
• Deep understanding of social media, PR, marketing, and digital measurement tools.
• Demonstrated success creating, analysing, and optimising content strategies.
• Background in communications, public relations, or marketing, with a track record of cross-functional collaboration.

What We Offer

British Airways values every individual’s contribution and offers rewards beyond a competitive salary. From day one, you will have access to excellent staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. Additionally, you will receive up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family.

We encourage career development and progression across the business, providing opportunities to take on new challenges and move forward in a way that suits you. At British Airways, we never stand still, and we don’t expect our people to either.

Inclusion & Diversity

British Airways is committed to creating an inclusive workplace where everyone feels they can be themselves. We value diverse representation and recognise that each colleague brings unique originality, creativity, and identity to work. Inclusion and diversity are key drivers of innovation, and we welcome applicants from all backgrounds and cultures to join us on our journey to become a Better BA, continuing to connect Britain with the world and the world with Britain.

Apply now and become part of the story behind the skies.