Social Media & Content Executive

Overview

We are seeking a social-native creator to take ownership of our social media presence across Instagram, TikTok, Snapchat, and our broadcast channels. The successful candidate will build a highly engaged community, shape the brand’s online voice, and play a key role in growing our organic reach. You will work closely with the Head of Brand to bring our vision to life across all channels.

Key Responsibilities

• Work with the Head of Brand to build a unified vision for all social channels that aligns with the brand’s overall strategy.
• Shape content calendars that align with product launches, campaigns, and seasonal moments.
• Propose new formats and content pillars to support long-term brand building.
• Help define the overall direction for organic social in each key market.

• Edit and transform influencer-created content into strong, high-performing TikToks and Reels.
• Bring your own creative ideas for product moments, storytelling, behind-the-scenes, try-ons, and launches.
• Film in-house content and attend shoots or events when needed.
• Write caption copy and ensure every piece of content matches Fitjeans’ visual identity and tone.

• Manage all daily posting and scheduling across Instagram, TikTok, and potentially other channels such as Pinterest, YouTube, Reddit, etc.
• Build and nurture a strong community through comments, direct messages, replies, reshares, and conversations.
• Grow and manage our Instagram Broadcast Channel, ensuring it remains active, exciting, and valuable for the audience.
• Identify community opportunities, recurring formats, and ways to make followers feel closer to the brand.
• Maintain a consistent pulse on platform culture and leverage trends to create content that drives reach and engagement.

• Collaborate with the Influencer team to create clear, aesthetic briefs for influencers and creators.
• Ensure influencers understand our positioning, styling, and brand identity.
• Select the best incoming content, request improvements when needed, and elevate raw user-generated content into polished assets.
• Collaborate with creators on ideas, product highlights, and storytelling angles.

• Track engagement, reach, and growth on a weekly basis.
• Identify which types of content drive the strongest community response.
• Provide insights to improve future creative decisions.

Person Specification

• 1-2+ years of experience in social media or content creation within a fashion or fitness ecommerce brand.
• A creator at heart with a strong understanding of what makes TikTok and Instagram content perform.
• Proven ability to build an engaged community, not just post content.
• Strong editing skills with experience using social editing tools such as CapCut and Canva, and a keen eye for detail.
• Proactive, ideas-driven, and enthusiastic about bringing new concepts to the table.
• Enjoys working with influencers and shaping their content to fit the brand.
• Social-native with a deep understanding of platform language, humour, and trends.

What Success Looks Like

• A visibly more engaged social community that interacts daily.
• Strong growth in Instagram Broadcast Channel participation.
• A consistent flow of high-quality content across channels.
• Improved storytelling and greater personality in organic social content.
• Enhanced influencer output through strong briefing and direction.
• A clear channel vision that guides long-term growth and engagement.