Social Media Content Manager

Overview

British Airways, the nation’s flag carrier, has proudly connected Britain with the world for over 100 years. From launching the world’s first international scheduled air service between London and Paris to maintaining a spirit of originality and innovation, British Airways offers a career without limits. Whether you are a reassuring voice on the phone, a welcoming smile, or part of the team keeping operations running smoothly, a role at British Airways is yours to shape. We believe great things happen when ambition meets opportunity, and at British Airways, the sky is never the limit.

The Role: Social Media Content Manager

Step into a key leadership role as Social Media Content Manager, leading the strategy and execution of British Airways’ social media presence. As a senior member of the Social Media team, you will manage a dynamic team, drive engagement, and ensure our social content reflects the quality, innovation, and pride behind every British Airways journey.

What You’ll Do

• Lead the creation of high-impact content across British Airways’ global social media platforms.
• Manage a team of Social Media Content Executives, overseeing campaign planning, delivery, and performance.
• Collaborate with influencers and internal partners to maximise brand exposure and storytelling opportunities.
• Shape and execute social media campaigns in both the UK and international markets, staying agile with trends and viral moments.
• Oversee community management, ensuring responsive and engaging communication with audiences.
• Provide expert guidance to cross-functional teams including marketing, customer engagement, and communications.
• Deliver meaningful analysis of content performance to inform future strategy and drive continuous improvement.
• Ensure all content aligns with our brand values, tone, and strategic direction.
• Champion integrated communications, aligning activities with agency and internal teams for maximum impact.

What You’ll Bring To British Airways

• Strong leadership skills with a collaborative, people-first approach.
• Strategic thinker with a flair for creativity and storytelling.
• Confidence managing stakeholder expectations across a variety of functions.
• A proactive mindset, with excellent organisational and decision-making abilities.
• The ability to inspire a team while remaining hands-on with content creation.

Your Experience

• Significant experience in social media content management within a communications or PR setting.
• Proven success in leading social media accounts with strong engagement results.
• Excellent photography, videography, and editing skills from concept to publishing.
• Deep understanding of TikTok, Instagram, Facebook, LinkedIn, and X (formerly Twitter).
• Expertise in campaign planning, audience engagement, and performance evaluation.
• Experience leading people and cross-functional collaboration with measurable results.

Apply Now

Help shape the future of British Airways’ voice across the world. Let your creativity take flight.

What We Offer

We believe everyone who works with us should feel valued for the part they play. Our rewards extend beyond a competitive salary.

• Access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights.
• Up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family.
• Opportunities to take on new challenges and progress within the business in a way that suits you.
• Encouragement to explore roles across the business to support your development and career growth.

At British Airways, we never stand still, and we don’t expect our people to either.

Inclusion & Diversity

At British Airways, we are committed to creating an inclusive workplace where everyone feels they can be themselves. We value diverse representation and recognise that each colleague brings their own originality, creativity, and identity to work.

Inclusion and diversity drive innovation, and we welcome applicants from all backgrounds and cultures to join us on our journey to become a Better BA, continuing to connect Britain with the world and the world with Britain.