Social Media Content Manager

Overview

Hargreaves Lansdown is seeking a Social Media Content Manager to lead the planning, execution, and optimisation of social media activity across all major platforms. This role sits at the heart of a fast-evolving marketing function and plays a key role in strengthening brand awareness, audience engagement, and measurable business impact through high-quality, compliant social content. Marketing at Hargreaves Lansdown is undergoing significant transformation, with a strong focus on integrated content, brand storytelling, performance marketing, CRM, and digital optimisation. This role is designed for a strategic and creative social media professional who can operate at a high editorial standard while using insight and data to continuously improve performance.

Key Responsibilities

• Develop and deliver social media strategies aligned with wider marketing and business objectives.
• Manage the day-to-day operation of social media channels, including content planning, publishing, and community management.
• Work closely with internal teams such as Content, Brand, PR, Media, and Compliance to ensure all social activity is integrated, compliant, and best-in-class.
• Maintain consistently high editorial, creative, and production standards across all platforms.
• Monitor, analyse, and report on social performance using analytics tools, translating insights into clear recommendations and optimisation plans.
• Manage and support paid social campaigns in collaboration with the Media team, using performance data to refine targeting, messaging, and outcomes.
• Stay up to date with platform changes, emerging trends, and best practices to drive innovation and continuous improvement.
• Support crisis communications and reputation management on social platforms when required.

About You

• Strong understanding of major social platforms including LinkedIn, X (Twitter), Facebook, Instagram, YouTube, and TikTok.
• Excellent written and verbal communication skills with the ability to craft engaging, clear, and compliant content.
• Experience using social media management and analytics tools such as Hootsuite, Sprout Social, or Google Analytics.
• Confident interpreting performance data and turning insights into actionable social strategies.
• Highly organised with strong project management skills and attention to detail.
• Proven experience in a social media management role, ideally within financial services or another regulated industry.
• Demonstrated success growing and engaging social audiences in a structured, compliant environment.
• Good understanding of governance, risk, and compliance considerations in social media marketing.

Working Pattern

• Based in the Bristol head office (Harbourside).
• Hybrid working model with a minimum of two days per week in the office.

What’s Offered

• Discretionary annual bonus and annual pay review.
• 25 days annual leave plus bank holidays and a Christmas closure day.
• Option to purchase additional annual leave.
• Flexible and hybrid working options.
• Enhanced parental leave.
• Pension scheme with up to 11 percent employer contribution.
• Income protection and life insurance.
• Private medical insurance and healthcare cash plans.
• Wellbeing support including mental health counselling and remote GP access.
• Access to fitness and wellness programmes.
• Two paid volunteering days per year.