Social Media Director

Overview

Our award-winning client is seeking a Senior Social Media Account Director or Head of Social Media to join their expanding team in Manchester. This role is ideal for a professional who is passionate about social media, thrives in dynamic creative environments, and has proven leadership skills to deliver exceptional work. The successful candidate will lead the development and execution of innovative, high-impact social and influencer strategies across a varied client portfolio.

Key Responsibilities

• Lead the creation and execution of best-in-class social and influencer campaigns
• Own strategy across platforms, ensuring optimisation for reach, engagement, and performance
• Guide and inspire the social team to produce impactful, on-brand, and culturally relevant content
• Collaborate closely with the creative studio to maintain fresh, bold ideas aligned with client objectives
• Stay ahead of social trends, platform updates, and emerging tools
• Analyse metrics and refine strategies to keep clients competitive in a fast-evolving digital landscape
• Build strong client relationships and act as a trusted strategic partner

Candidate Profile

• Extensive expertise in Social Media Marketing and Social Media Optimisation (SMO), with a proven record of scaling campaigns
• Strong experience in content strategy, capable of developing clever and compelling plans
• Confident communication and PR skills, with the ability to build trust with clients and stakeholders
• Proven leadership experience managing teams and major accounts
• A balance of creativity and commercial acumen, offering bold ideas and practical solutions
• Deep understanding of platform algorithms, user behaviours, and emerging trends
• Experience within PR or marketing agencies is highly desirable