Social Media Director

Overview

The Social Shepherd, an award-winning social-first creative and performance agency, is seeking a Social Media Director to join their London team (hybrid, 3 days in office). With offices in Bath, London, and New York, and a growing team of 65+, the agency delivers industry-leading campaigns across organic social, paid media, influencer marketing, creative, and strategy. This full-time role offers a salary of £50,000–£65,000 per annum and an opportunity to lead the strategic direction for high-profile global brands.

Key Focus Areas

Leadership & Strategy

• Define and lead social strategy for a portfolio of clients, ensuring plans align with brand and business goals.
• Act as the senior social voice on client leadership teams, shaping long-term strategy and building trusted client relationships.
• Guide teams to stay ahead of cultural trends and platform innovations, identifying opportunities in real time.
• Drive innovation across the agency’s social offering, including emerging areas such as social SEO.

Execution & Collaboration

• Oversee the delivery of organic and influencer campaigns, ensuring all content is purpose-driven and impactful.
• Collaborate closely with Paid, Influencer, and Creative teams to deliver integrated, high-performing campaigns.
• Use data and insights to optimise content, strategy, and performance across social channels.
• Support new business pitches and shape social strategies that engage and convert prospective clients.

Team Development & Mentorship

• Lead and mentor a team of Social Media Managers and Executives, developing their strategic and creative abilities.
• Provide structure, guidance, and regular feedback to elevate the standard of delivery and innovation.

Skills & Experience

• 7+ years’ experience in social media strategy or management, ideally within an agency environment.
• Comprehensive understanding of organic social, influencer marketing, paid media, and creative production.
• Strong grasp of social trends, platform behaviour, and cultural relevance.
• Confident in presenting strategies and leading senior-level client discussions.
• Experienced team leader with excellent communication, organisation, and coaching skills.
• Commercially aware and data-driven, with a passion for impactful, culturally relevant work.

Benefits

• Hybrid working (3 days per week in London office).
• Flexible hours and work-from-home options.
• Bupa & Perkbox benefits package with health services, discounts, and perks.
• Birthday off, cycle-to-work scheme, and enhanced maternity and paternity leave.
• Annual bonus based on business performance.
• Inclusive and supportive culture with a focus on diversity and equality.

This is a rare opportunity to join one of the UK’s top social agencies and lead the strategic and creative direction for some of the world’s most exciting brands, combining leadership, innovation, and measurable impact.