Social Media Director

Overview

Our award-winning client is seeking a Senior Social Media Account Director or Head of Social Media to join their expanding Manchester team. This role is ideal for a social media professional who thrives in fast-paced, creative environments and has a proven ability to lead teams in delivering outstanding work. The successful candidate will be responsible for developing and executing innovative, high-impact social and influencer strategies across a varied client portfolio.

Key Responsibilities

• Lead the creation and execution of best-in-class social and influencer campaigns
• Own strategy across platforms, ensuring optimisation for reach, engagement, and performance
• Guide and inspire the social team to produce impactful, on-brand, and culturally relevant content
• Collaborate closely with the creative studio to maintain fresh, bold ideas aligned with client objectives
• Stay ahead of social trends, platform updates, and emerging tools
• Analyse metrics and refine strategy to keep clients competitive in a dynamic digital landscape
• Build strong client relationships and act as a trusted strategic partner

Candidate Profile

• Extensive expertise in Social Media Marketing and Social Media Optimisation (SMO), with a successful track record of scaling campaigns
• Strong experience in content strategy, capable of developing clever and compelling plans
• Confident communication and PR skills, with the ability to build trust with clients and stakeholders
• Proven leadership experience managing teams and major accounts
• A balance of creativity and commercial acumen, offering bold ideas and practical solutions
• Deep understanding of platform algorithms, user behaviours, and emerging trends
• Experience within PR or marketing agencies is highly desirable