Social Media Executive

Overview

Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports. With over 400 employees, the group operates multiple award-winning brands, including Racing Post, the world’s largest horse racing affiliate, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers. ICS-digital, an international marketing agency including ICS-translate, also operates under the group.

Job Title

Social Media Executive

Location

London, England, GB

Type

Full-time

Workplace

Hybrid remote

Job Purpose

This exciting role is key to help us grow our organic share of voice on our social channels. You will do this by capturing and amplifying sporting sentiment to drive engagement. You will be required to create made-for-platform content for social and support distribution of our video and editorial content. You will also help manage the relationship between Content Marketing and internal and external stakeholders.

Key Accountabilities

• Manage and grow The Racing Post’s social media presence across all key platforms, ensuring content is timely, accurate, and engaging.
• Work across multiple digital media – creating content, graphics and video across different social media channels including X, Facebook, Instagram and TikTok.
• Plan, create, and publish social content that supports editorial priorities, major racing events, and the wider racing calendar.
• Liaise with editorial production teams to help promote key content and breaking news on our social channels.
• Deliver live social coverage of race days, breaking news, and key industry moments, reacting quickly and confidently in real time.
• Work closely with editorial, video, and data teams to translate Racing Post journalism into compelling social-first formats.
• Write clear, engaging, and platform-appropriate copy that reflects The Racing Post’s authoritative yet accessible tone of voice.
• Monitor social media performance, track key metrics, and provide regular insights and recommendations to improve reach, engagement, and audience growth.
• Identify trends, conversations, and opportunities.
• Ensure impactful delivery of commercial messages through social content.
• Drive Horse Racing conversation online by promoting and reacting to key sporting moments including big races such as the Grand National and Cheltenham Gold Cup.
• Ensure all Horse Racing content is on brand with the correct tone of voice at all times.
• Monitor and document competitor activity (bookmakers, publishers, affiliates).
• Work on live events, including clipping of our live shows on Grabyo such as The Morning Post, working with the production team to optimise these for our social media channels.
• Ensure all content meets compliance and responsible gambling best practice at all times.

Requirements

• Experience managing social media channels for a brand, publisher, or media organisation, ideally within sports, racing, betting, or a fast-paced digital environment.
• Strong understanding of major platforms including X (Twitter), Instagram, Facebook, TikTok, and YouTube, with a clear sense of what content works where and why.
• Excellent written communication skills, with the ability to craft sharp, engaging copy aligned to The Racing Post’s tone of voice.
• Genuine interest in horse racing and/or sports journalism, with a solid understanding of racing audiences and key moments in the racing calendar.
• Experience using social media management and analytics tools (e.g. Hootsuite, native platform insights) to track performance and inform content decisions.
• Strong news sense and the ability to react quickly to breaking stories, live events, and trending topics.
• Image/video editing skills (e.g. Adobe, Canva, or platform-native tools) desirable.
• Availability for shift work that aligns with the sporting and racing calendar, including weekend work.
• Comfortable writing engaging and concise content for social media.
• Highly organised with strong attention to detail and the ability to manage multiple projects at once.
• Organisational strength to manage multiple workstreams effectively and communicate performance issues, deadlines, and timescales clearly.
• Ability to take initiative and develop your role by taking on constructive feedback and contributing to team success through additional projects.

Benefits

• Private medical insurance and excellent parental leave.
• Working globally policy, mental health support, assistance programmes, and social gatherings.
• Pension scheme and various other benefit schemes.
• Birthday off work and 25 days of holiday per year.
• Life assurance and exclusive perks such as the Star card and Step Further Awards (employee recognition programme).
• Season Ticket Loan and Cycle to Work Scheme to support hybrid working commuting.
• Complimentary access to the Racing Post Members Club, including Ultimate Membership.
• Opportunity to volunteer two days per year with our charity partner.